As the captain of the Chinese swimming team, Sun Yang has made brilliant achievements in swimming, won three gold medals in the Olympic Games, won the Grand Slam in mens individual Freestyle in the world championships, and still holds the world record for mens 1500 meter freestyle and the Olympic record for mens 400 meter freestyle
The remarkable achievements also brought great commercial value and influence to Sun Yang: Sun Yang ranked first among the athletes in the list of the most commercial value stars of Chinese sports in 2018. According to incomplete statistics, his current endorsement brands include 361 u00b0, Coca Cola, Yili milk, Geely Automobile, glory, peinahai wristwatch, bainmei, etc. If Sun Yang cant turn over the case, the commercial value will be greatly affected.
Sun Yang is at the hearing.
Similar examples are not uncommon in sports. Sharapova suffered a suspension in the past, which quickly produced negative effects and lost a very considerable sponsorship contract.
After Liu Xiang retired from the Beijing Olympic Games due to injury, it was reported that his personal business value once shrank by 1 billion; after the London Olympic Games, although the sponsor still chose to support Liu Xiang, his business value has been greatly reduced.
Zhou Xiao, reporter of Beijing News
Edited by Wang Chunqiu checked by Liu Yue
Source: responsible editor of Beijing News: Ma Wenjing, nbjs9027