The report points out that the real estate industry has suffered a significant impact in this epidemic, whether it is real estate development enterprises or real estate intermediary enterprises. With the introduction of targeted policies, it will also effectively guarantee the stable development of the industry. However, this does not indicate that the real estate regulation will be relaxed in an all-round way. The goal of the stability of the real estate market is still the focus of the real estate regulation.
Among them, what is the mentality of the buyers? How to develop the real estate market in the future? Become the focus of peoples attention.
58 according to the survey results of the mentality of homeowners in the same city, 62.7% of them think that the epidemic has a certain impact on the recent housing prices, and only 16.4% think that the trend of housing prices will not be affected, and another 20% hold an uncertain attitude. However, most of the buyers hold a firm attitude towards the purchase plan. More than half of the buyers said that the epidemic will not affect the established purchase plan, and 40% of the buyers said that they would suspend the purchase for some time.
According to the survey report, affected by the epidemic situation, the house purchasers will pay more attention to the indoor air circulation, the population density of the community and the size of the community in the future when choosing houses, accounting for more than 50% of the total; for the location tendency of choosing houses, 48.4% of the house purchasers are more inclined to buy houses in the suburbs with better living conditions.
96.6% of the employees in the real estate enterprises who participated in the survey thought that the epidemic had a certain impact on the overall sales target of the project or the company. More than 40% of the employees thought that the sales volume would be significantly reduced, and the sales target would be reduced by 6-20%.
At the same time, some employees of real estate enterprises think that the epidemic will also affect the sales price of the project. 38.5% of the employees said that the project price would drop in different degrees in the first half of 2020, and 39.5% of the employees believed that the project price would remain unchanged. Recently, some real estate enterprises have taken actions, such as Evergrandes launch of 75% off online purchase to attract the attention of potential buyers.
A person from the marketing department of one of the top 50 real estate enterprises in Guangzhou told the first financial reporter that despite the huge impact on the sales of the real estate market under the epidemic situation, the employees worked in an orderly manner. Next, with the end of the epidemic situation, the real estate market will recover significantly.. Our sales department must make all kinds of plans and preparations at this stage. We cant wait until the epidemic is completely over to do these works.
From the perspective of real estate agents, the survey shows that 55.1% of real estate agents believe that the real estate market will remain stable after the end of the epidemic and will not change much.
Of course, the impact of commercial real estate is relatively large. Affected by the delay of resumption of work, the search volume of office building market is also at a low level. According to the report, taking the one month data from January 20, 2020 when the epidemic was announced to February 19 as an example, the online search volume of office building leasing in China fell by about 70% compared with the same period of last Spring Festival.
Although nearly 100 commercial real estate operators have issued relevant rent reduction policies, 42.5% of the respondents said that there is no rent reduction for their projects, 50% of the respondents said that new tenants have given up signing, and 20.8% said that new tenants have postponed signing.
The report predicted that after the outbreak, the backlog of purchase demand may be released. However, the current property market policy clearly does not use real estate as a short-term means to stimulate the economy, and the future property market will continue to be stable.