In addition to the event bonus and appearance fee, a large part of Savas income comes from the endorsement of various high-end brands. Since 2004, Sharapova has joined hands with img agency, whose agent Max eisenbad has signed for her brands such as Porsche, Evian and Nike. Later, Sharapovas business area is no longer limited to sports - including brands in other fields such as Colgate, Avon, Canon, Motorola, tagoya and so on. She also offered olive branch to Sharapova, hoping to expand the business value of her brand based on her global appeal.
After Sava achieved a grand slam in 2012, she launched her own candy brand sugarpova before the US Open. Thanks to its popularity, sugarpova sold 1.2 million bags in the first year, bringing about $6 million in revenue for sharva. By 2014, the annual sales volume of sugarpova, which has only been established for three years, reached 5 million packages and 25 million US dollars.
Such gold absorption achievements made Sharapova achieve 11 consecutive years of dominating Forbes income list from 2004 to 2015. Its a little pity that this feat came to an abrupt end when Sava took the drug by mistake in 2016. After that, Sharapova not only lost a lot of endorsement income, but also because of the ban on Saibo and her own income in the event bonus and appearance fee.
Now, Sava announced her retirement through Vanity Fair, a fashion magazine, which may also indicate that she will continue her position as a strong businesswoman in the fashion field in the future.