Sinas net loss in 2019 was $70.54 million, down more than 8percent before trading

category:Finance
 Sinas net loss in 2019 was $70.54 million, down more than 8percent before trading


According to Caibao, advertising revenue in the fourth quarter of 2019 was US $460.9 million, down 5% from US $484.3 million in the same period of last year, which is mainly related to the decline of microblog and portal advertising revenue and unfavorable exchange factors.

The gross profit margin in the fourth quarter of 2019 was 77%, compared with 79% in the same period of last year. The gross margin of advertising business in the fourth quarter of 2019 was 81%, compared with 82% in the same period of last year. In the fourth quarter of 2019, the gross profit rate of non advertising business was 64%, higher than 57% in the same period of last year, which benefited from the increase of the gross profit rate of Sina Financial technology business.

In 2019, the companys net revenue was $2.16 billion, up 3% from $2.11 billion in 2018. Sina common shareholders should account for a net loss of $70.5 million and a net profit of $125.6 million in 2018. In 2019, Sinas ordinary shareholders should account for a diluted net loss of $1.03 per share and a diluted net income of $1.70 per share in 2018. Weibo: the net revenue in the fourth quarter of 2019 is US $468.1 million. Meanwhile, Weibo publishes the fourth quarter of 2019 and the annual financial report. Weibos net revenue in the fourth quarter of 2019 was $468.1 million, compared with $482 million in the same period last year. In 2019, the net revenue of Weibo reached 1.77 billion US dollars, 3% higher than that in 2018. The net profit attributable to Weibo in 2019 was $494.7 million, compared with $571.8 million in 2018. Diluted net profit per share for the year 2019 was $2.18, compared with $2.52 in 2018. Editor in charge: Qi Xinyi source of this article: the first financial editor in charge: Zhong Qiming (nf5619)

In 2019, the companys net revenue was $2.16 billion, up 3% from $2.11 billion in 2018. Sina common shareholders should account for a net loss of $70.5 million and a net profit of $125.6 million in 2018. In 2019, Sinas ordinary shareholders should account for a diluted net loss of $1.03 per share and a diluted net income of $1.70 per share in 2018.

Weibo: net revenue of USD 468.1 million in the fourth quarter of 2019

At the same time, Weibo released the fourth quarter of 2019 and the annual financial report. Weibos net revenue in the fourth quarter of 2019 was $468.1 million, compared with $482 million in the same period last year.

In 2019, the net revenue of Weibo reached 1.77 billion US dollars, 3% higher than that in 2018. The net profit attributable to Weibo in 2019 was $494.7 million, compared with $571.8 million in 2018. Diluted net profit per share for the year 2019 was $2.18, compared with $2.52 in 2018.

Editor in chief: Qi Xinyi