Bloomberg: the cost of Sonys ps5 is about 3100 yuan. Whether to increase the price becomes a problem

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 Bloomberg: the cost of Sonys ps5 is about 3100 yuan. Whether to increase the price becomes a problem


According to Bloomberg, Sonys PS4 retail price in 2013 was $399, while IHS Markit, an analyst, estimated its manufacturing cost at $381. Considering the cost of ps5450, its retail price should be at least 470 US dollars, about 3280 yuan.

Damian thong, an analyst at Macquarie capital, said its hard for consumers to accept because Sonys most expensive model is the $399.99 ps4pro, which is often discounted.

It house understands that game companies often sell hardware at a low profit or even a loss because they can benefit from lucrative game software and online subscription services. Sony chief executive Kenichiro Yoshida has said the business should be measured by the number of active users, not hardware sales. Bloomberg also said Sony should sell new consoles at a loss to compete with Microsoft if necessary.

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