On Wednesday, local time, in view of the ongoing outbreak of coronavirus pneumonia, MWC organizer GSMA announced the cancellation of this years MWC. This decision not only caused losses to the preparatory participants, but also brought a loss of 500 million US dollars to the host economy. So far, two cases of coronavirus pneumonia in Spain have occurred in two outer islands under its jurisdiction.
Last year, MWC attracted 110000 visitors. According to media reports, such a four-day event has a huge impact. If the manufacturers do not participate, they will miss the opportunity to use it to market their products and technologies.
Sony and Nokia said they would hold product launches online after deciding not to attend the event. Samsung Electronics Co. of South Korea held a product launch in San Francisco last week to show the new products of folding mobile phones.
Eight days ago, LG Electronics of South Korea took the lead in deciding not to participate in this years MWC, and then a series of companies made similar decisions.
Mike Rosenberg, an associate professor at IESE business school in Barcelona, said of the cancellation of MWC, which was scheduled to be held in February this year, the idea that tens of thousands of people must be brought together to hold the exhibition, we should give up.
Rosenberg said the next big meeting GSMA plans to hold in Shanghai this summer may also be at risk, given that the outbreak of coronavirus pneumonia has not been eliminated.
So far, only two cases of coronavirus have been reported in Spain, including one in the Canary Islands, an island group in the northwest African sea area and an autonomous region of Spain. Another case occurred on the Mediterranean island of Mallorca.
Pere Aragones, Catalonias top economic official, told the media that he respected the cancellation decision, but there was no public health risk in the Spanish region. He called for a stronger partnership between GSMA and Catalonia, and called for the continuation of the annual MWC in Barcelona after the expiration of their contracts.
Analysts say that large companies can afford to host new product launches or product marketing events alone, but for hundreds of smaller companies, MWC is a big event in their marketing plans, and they may be disappointed.
Now, they have a challenge to figure out the best way to save, said Ben wood, head of research at ccsinsight, a consultancy
GSMAs leadership held a joint press conference with local leaders in MWCs venue to focus on the preparation of next years MWC event. MWC events have been held in Barcelona since 2006.
Mats granryd, GSMAs Director-General, acknowledged that the insurance GSMA bought on behalf of exhibitors did not include a similar coronavirus outbreak. But Gregs statement, faced with severe questions from media reporters.
Its clear that you cant be sure you can get out of the force majeure, says Mr. grad We will find a way to continue the conversation, said Ramon Fernandez, chief financial officer of orange, a French mobile operator In fact, before GSMA made the decision to cancel this years MWC, rumors about the cancellation of MWC had snowballed around, but GSMA was still inviting the media to hold this MWC. The last news that affected MWC this year was that European telecom companies, which are the core members of GSMA, announced their withdrawal, which forced GSMA to finally make the final decision to cancel this years MWC. Greg emailed employees that he was deeply saddened.. (Tianmenshan) source: Qiao JunJing, editor in charge of Netease Technology Report
In fact, before GSMA made the decision to cancel this years MWC, rumors about the cancellation of MWC had snowballed around, but GSMA was still inviting the media to hold this MWC.
The last news that affected MWC this year was that European telecom companies, which are the core members of GSMA, announced their withdrawal, which forced GSMA to finally make the final decision to cancel this years MWC.