Epitome of desperate situation in the hotel industry under the epidemic situation: Valentines Day reservation dropped by more than 90percent

category:Finance
 Epitome of desperate situation in the hotel industry under the epidemic situation: Valentines Day reservation dropped by more than 90percent


The industry that is novel coronavirus infected by pneumonia has a significant impact on the hospitality industry, which is closely related to business and travel trips. In order to prevent the spread of the epidemic, many policies have been made to curb the flow of people and prevent the large-scale infection caused by the crowd. The industry restrictions have caused no dead angle attack from all sides on the hotel industry.

Just from some fragments, we can see what kind of difficult situation the hotel industry is facing in todays situation, such as the traditional hot Valentines day every year. Although it is an imported foreign festival, Valentines day has become the focus of marketing in many consumer industries in recent years, including the hotel industry. According to the past practice, from the beginning of the year, the major hotels have started to carry out marketing promotion for Valentines Day related products.

But this year, as the epidemic turned into a national public event in late January, not only many hotels marketing plans could not be implemented, but even conventional accommodation services could not be provided.

According to a person who works in a five-star hotel in Beijing, in addition to the guests who have already checked in and the permanent guests, the hotel has no longer accepted new reservations, but only other guests in the hotel must continuously provide the required services. In addition to considering the safety issues, there are also cost considerations when suspending booking.

Hangzhou media previously reported that due to the impact of the epidemic, only one guest of a five-star hotel in Hangzhou has been stranded by the epidemic for quite a long time since February, and more than 60 employees of the hotel only serve this guest.

On February 14, a reporter from China Times found that some hotels in Beijing, Shanghai, Guangzhou, Sanya and other first-line or popular tourist cities showed no room to book when searching on several hotel booking apps.

When the reporter called one of the five-star hotels in Beijing CBD area to ask for a reservation, he was told by the customer service of the hotel: the hotel has been carrying out comprehensive disinfection work since more than a week ago, and now it is unable to accept the new reservation, and for when the reservation can be opened, the store said: it is not easy to say at present.

According to the query on Ctrip app, the hotel displays no room to book for the rest of February, and can only book online from March.

It is worth noting that online booking query shows that a considerable part of the Hotels with no room to book are serviced apartments. A hotel practitioner told the China times that the difference between serviced apartments and traditional hotels is that the facilities are more livable, and the proportion of long-term fixed residents is large. In order to reduce the risk of the epidemic, from the perspective of protecting long-term tenants Its understandable to temporarily stop the booking of individual guests. Moreover, the long lease also makes the operation pressure of apartment hotels much less than that of ordinary hotels.

According to qunar.com, affected by the epidemic, the popularity of tourism products fell sharply this Valentines day. Take domestic hotels as an example. Data shows that the number of domestic hotel bookings during Valentines day this year is 95% lower than the same period last year.

According to qunar.com, among the top 20 cities in China, Valentines Day bookings are all down by more than 90% this year. Zhengzhou, Xian and Guangzhou are the three cities with the highest percentage of decline, among which the number of hotel bookings during Valentines day in Zhengzhou has doubled compared with last year. Shanghai, Beijing and Guangzhou, which have begun to rework, are among the top three in the ranking with the largest number of bookings. Last year, Chengdu, Beijing and Chongqing were the cities with the largest number of Valentines day hotel bookings.

Valentines day, as a traditional hot spot of hotel industry consumption, has certain representativeness, but in fact, the whole hotel industry has experienced the most dangerous cycle since SARS since late January.

Hilton Hotels Group said in a conference call on February 11 that after the outbreak, Hilton has closed about 150 hotels in the Chinese market, involving 33000 rooms. Hilton expects that it will take six to 12 months for the hotel business to fully return to normal, resulting in losses of US $25 million to US $50 million.

On February 14, the reporter of China Times called hotels in business and tourism center cities such as Beijing, Shanghai and Chengdu. Most of the hotels told that they could stay normally. However, in order to reduce the risk of the epidemic, some hotels would close some public facilities, and it was not recommended that residents stay more in public space. At the same time, the local health and epidemic prevention department and the hotel also strengthened the screening of in-house passengers. If there is a high temperature or related unhealthy performance, it may not be able to stay or observe in isolation.

Most of the domestic tourist attractions were closed last month, and group tours and air + wine were also stopped, which led to the cancellation of most of the previous bookings. In addition to the loss of room vacancy, many hotels also had to implement the non-destructive refund policy with the booking platform, which is also part of the loss, a chain hotel operator told the China times Now we can only continue to open stores on our own, with few residents and no money to be made, as well as the costs of rent, labor, water and electricity, and the risk of closure once any residents are found out, Shi said

In order to help hoteliers overcome difficulties, tourism service platform and hotel group successively issued industry support measures self rescue.

Zhuzhe, a PMS service provider of Tongcheng Yilong, announced that it was able to extend the validity period of the products for all PMS users (hotel operators) of Zhuzhe cloud in China, and in particular, it increased the free period of 2 months for users in Hubei Province.

Zhuzhe is a PMS service provider of the hotel owned by Tongcheng Yilong. Its core hotel management system is based on cloud computing, including Zhuzhe chain hotel management system (applicable to chain hotels), Zhuzhe Room Manager (applicable to medium and small hotels), central management system, mobile office PMS, wechat reservation, wechat self check-in system, mobile app reservation, WAP network reservation and other hotel network marketing products u3002

Jiqi, the founder of Huazhu hotel group, has also put forward a response plan to the epidemic in his internal letter to employees, including no layoff, no salary cut for employees, no encouragement to close stores and close down for guests, and half of the fees for franchisees, etc. However, in the view of Huazhu, if the epidemic situation does not end or is effectively controlled within two to three months, it may need to be adjusted in terms of employment, such as arranging staff rest, paying only basic wages, suspending payment of social security and pension insurance, etc. Feizhu, Alibabas tourism platform, also said that in order to reduce the business pressure of businesses in key areas of the epidemic, Feizhu would exempt businesses in Wuhan from the annual fee for platform services for six months, and all other businesses on Feizhu platform from the annual fee for platform services for three months. At the same time, it will also exempt the platform Commission of six months for hotel merchants who provide free accommodation for medical staff in Wuhan. According to the data released by qunar.com, the demand for hotels is gradually picking up with the reworking of various places. In recent two days, the search heat of domestic hotels has increased by 20%. Extended reading of Valentines Day disrupted by the epidemic: masks, disinfectants as gifts main coffee and sad Valentines Day: Flowers unsalable Fun Hotel opening with fear under the epidemic situation Valentines day orders surge in different places luxury gifts have a trend of youth this source: responsible editor of China Times: Zhong qiming_nf5619

Jiqi, the founder of Huazhu hotel group, has also put forward a response plan to the epidemic in his internal letter to employees, including no layoff, no salary cut for employees, no encouragement to close stores and close down for guests, and half of the fees for franchisees, etc. However, in the view of Huazhu, if the epidemic situation does not end or is effectively controlled within two to three months, it may need to be adjusted in terms of employment, such as arranging staff rest, paying only basic wages, suspending payment of social security and pension insurance, etc.

Feizhu, Alibabas tourism platform, also said that in order to reduce the business pressure of businesses in key areas of the epidemic, Feizhu would exempt businesses in Wuhan from the annual fee for platform services for six months, and all other businesses on Feizhu platform from the annual fee for platform services for three months. At the same time, it will also exempt the platform Commission of six months for hotel merchants who provide free accommodation for medical staff in Wuhan.

According to the data released by qunar.com, the demand for hotels is gradually picking up with the reworking of various places. In recent two days, the search heat of domestic hotels has increased by 20%.