Is online mobile phone conference a good thing?

category:Internet
 Is online mobile phone conference a good thing?


According to the previous exposure, Xiaomi 10 series uses Xiaolong 865 chip, Xiaolong x555g baseband, lpddr5 memory, ufs3.0 flash memory, high refresh rate hole digging curved screen, up and down dual speakers, 108mp rear four cameras, 65W cable fast charging, and supports wi-fi6.

Is online conference feasible?

For manufacturers, the traditional offline press conference is undoubtedly one of the most important marketing links of products, and also a typical event marketing. Through high-density and detailed content presentation and display, the product information will be conveyed to the media and potential consumers, and finally converted into actual sales performance.

In 2016, Meizu held a press conference at a high frequency close to once a month, which achieved a breakthrough in annual sales of 22 million units. The effectiveness of the conference can be seen. Therefore, no matter which manufacturer, it will prepare a release conference for its products to be put into the market, so that the market can know the existence of the products.

From the perspective of ray technology and other multimedia peers, offline press conference has its unique significance. First of all, the atmosphere of the site can make us form an impression of the brand. During the press conference, we can also get the first-hand reports from the products, as well as the information from the exchanges with the executives and staff of the manufacturer, which can only be felt when we arrive at the site.

However, it doesnt matter whether the conference is held online or offline when switching to the identity of ordinary consumers. The whole content of the event is learned online through live video or graphics and text. Product details and other information are also from the manufacturers marketing or media reports. Whats really important is how much information this conference can ultimately deliver.

If the manufacturer can also bring sufficient and detailed information in the process of online publishing, and express it to consumers sincerely and equally, then consumers will not care where the conference is held or how many people have gone, which are almost unrelated to the product details. It is always the product details or the content expressed by the speaker that can cause a heated discussion.

As for the on-site experience after the transfer to online press conference, it was also cancelled, which resulted in the lack of first-hand reports. It can be completed by the manufacturer providing product samples to the media. After all, after the offline press conference, most of the medias evaluation and other reports are also based on samples, which is not very different.

The other point that online release is better than offline release is that if the final communication effect is close, the former will save the manufacturer tens of millions of level of release costs. Now that the mobile phone industry has reached the stage of close competition, tens of millions of extra budgets are equivalent to providing new weapons, increasing advertising, or simply giving back to consumers in the form of profit.

So it seems that after the traditional offline press conference is changed to online press conference, consumers may be the most profitable role, not only having little impact on the sense of body to obtain information, but also reducing the cost of shopping on the premise of ensuring delivery. It is believed that many people will hold their wallets and wait for the new products to be launched in 2020, and manufacturers will release products as soon as possible to get users first, which will undoubtedly lay a foundation for this years performance.

Offline or online is not the key

Although a large-scale discussion has only begun because of this years epidemic, the online press conference is not a new thing. In the past few years, many products have been released in this form.

Mainstream mobile phone brands also basically follow this principle, so the events that can be remembered are often flagship products. For example, Huawei mate / P series, Apple iPhone, Samsung Galaxy S / Note Series, other products will not leave a deep impression. Some products that do not need to be promoted online, or even directly put on the shelves, have not even had press releases.

With the change of the competition situation in mobile phone industry, offline press conference may no longer be a necessity. Like the past secondary products, online release may also bring similar marketing effects to the products. At the end of the day, whether the product can win the favor and choice of consumers, in fact, depends on the curative effect.

In 2012, Googles nexus 4 mobile phone conference was cancelled due to the typhoon, and it was released and sold directly online. It didnt have a grand offline launch like its flagship phone before, but the nexus 4, which has good hardware specifications, industrial design and native Android experience, also impresses the market while maintaining a low price.

Apples online press conference is also a trial and error event: at the spring press conference in early 2019, there was no hardware product. Ipadmi5, ipadair3, airpods2 and other products were directly released in the form of official website press releases, which also achieved good market performance. At the end of the year, airpodspros old skills were repeated, which created amazing achievements.

Of course, this has something to do with the brand image that Apple has combed out with iPhone and MAC products over the years. It has created a positive image of product innovation, design leadership and reliability for consumers. With such a strong endorsement, even if there is no launch, consumers can have enough trust in Apple products, and then they can boldly buy blind.

Online publishing can also be an effective way for manufacturers to preheat their products. Xiaomi held a week-long Xiaomi 9 online press conference after the Spring Festival last year. Every day, the official will release a detail of the mobile phone. Fully display the selling points of products, and guide the flow for the formal offline conference, but now the online conference may be the dinner.

Although Xiaomi and black shark may cancel the offline press conference and switch to online, consumers attention and product performance will not be transferred due to the change of release mode, and there is no suspicion of scale reduction. As for whether online press conference will become the mainstream form of future press conference, it depends on the business considerations of manufacturers.

Good or bad, the market will answer

How do manufacturers judge the quality of the press conference?

Naturally, we cant do without the communication effect of the press conference itself. It costs tens of millions of yuan to hold a press conference, which is to let more people know the product and let the selling point grasp the consumers it is aimed at. Whether it is to invite all kinds of media, or speakers to speak, or to create a variety of topics, all around this goal.

In the past, online press conferences used to be used for the release of unimportant products. Most of them have two limitations: the strength of communication and the limited budget. No media, no promotion and no big scene. Who would be interested in the press conference itself? Unless the product itself is excellent enough to not require a launch.

But now, the strength and budget of online press conference are not the same as before. On the one hand, the market itself has expectations, on the other hand, tens of millions of extra budgets out of thin air can do a lot of things. For example, the press conference itself should be packaged to make it more communicable, or put into more online promotion. Although the press conference was transferred to the online due to force majeure, the after-sales and other links after the purchase of the machine are still inseparable from the offline. How to make consumers have more trust in the products without a sense of reality will be something that needs to be solved in the online release. Maybe the product display and after-sales form of mobile phones will also change. Or the old saying, no matter the white cat or the black cat, catching the mouse is a good cat. This is true for both manufacturers and consumers, which can bring the maximum positive promotion to the products, that is, a good press conference form; a comfortable and comfortable product that can be used, that is, a good product. I hope that when the online press conference is held, the market and consumers will see excellent and competitive products. How will extended reading of coronavirus affect MWC? How fast does the first cloud conference of AAAI 2020s best paper actually play video? How to rely on mobile speed measurement source: Lei technology editor in charge: Zhang Zutao uffe0 nt5054

But now, the strength and budget of online press conference are not the same as before. On the one hand, the market itself has expectations, on the other hand, tens of millions of extra budgets out of thin air can do a lot of things. For example, the press conference itself should be packaged to make it more communicable, or put into more online promotion.

Although the press conference was transferred to the online due to force majeure, the after-sales and other links after the purchase of the machine are still inseparable from the offline. How to make consumers have more trust in the products without a sense of reality will be something that needs to be solved in the online release. Maybe the product display and after-sales form of mobile phones will also change.

Or the old saying, no matter the white cat or the black cat, catching the mouse is a good cat. This is true for both manufacturers and consumers, which can bring the maximum positive promotion to the products, that is, a good press conference form; a comfortable and comfortable product that can be used, that is, a good product.

I hope that when the online press conference is held, the market and consumers will see excellent and competitive products.