Neil Moston, executive director of strategy analytics, pointed out in the research paper that traditional mechanical wristwatches are now more popular among older consumers, while younger consumers tend to have smart watches like apple watch.
Traditional Swiss watch makers, such as swatch and Tissot, are losing in the battle for smartwatches, the paper said.
Apple watch offers better products through deeper retail channels, attracting young consumers who increasingly want digital watches, said Stephen waltz, senior analyst at strategy analytics. The window period for Swiss watch brands to influence smart watches is closing. There may not be much time left for swatch, Tissot, haoya and other brands.
According to the report, apple claimed in 2017 that Apple watch shipments beat Swiss watches, but it is clear that in 2019, apple watch shipments were larger.
Macrumors noted that since Apple has not released sales figures for the apple watch for more than a year, estimates of shipments are based on speculation. But given the huge gap between Apple watchs estimated shipments and those of Swiss watches, it is accurate that Apple watchs sales in 2019 exceeded those of Swiss watches.
Tim Cook, Apples chief executive, said in a financial conference call last week that the companys wearable device business grew 44 percent, which was very strong. Among them, airpods and applewatch did a very good job in acquiring new users, applewatch performed particularly well, 75% of the users of the device are new users..
Source: responsible editor of observer network: Wang Fengzhi ue5e5 nt2541