Beijing Business Daily reported on February 7 that spring is approaching, but the film and television industry is facing a new round of tests. As of February 6, 19 domestic film and television listed companies have disclosed performance forecasts, but only a few have made profits, nearly 70% of them have lost money. At the same time, due to the impact of the epidemic, cinemas have been closed, and the crew has also stopped filming. At present, the situation that neither the box office nor the new project can be implemented according to the original plan inevitably brings all kinds of unknowns to the business development of film and television companies in 2020.
Since the beginning of 2020, film and television listed companies have successively demonstrated the performance of 2019 in front of people. As of February 6, 19 film and television listed companies, such as light media, Huace film and television, Beijing culture, have officially disclosed their 2019 performance forecast, but the figures in the report are telling the public that most of them have not yet come out of the situation of loss.
According to the incomplete statistics of Beijing business daily, only 6 of the 19 listed companies are profitable, and the performance forecast of the remaining 13 listed companies shows losses, accounting for nearly 70% of the total, with 12 companies losing more than 100 million yuan, including Beijing culture, which once produced the movie wandering the earth, Wanda film, which just completed the reorganization of Wanda film and television last year, and the hot play dear Loves Huace films and TV series are all in the red.
The loss of film and television listed companies has also attracted the attention of the stock exchange, and has received letters of concern, requiring further details on performance and other related aspects. It can be found from the responses of listed companies of film and television and the reasons for performance changes disclosed in the announcement that they are mainly related to the continuous adjustment of the film and television industry, standardized management, and the year-on-year decline in the number of film and television projects, and some listed companies factor companies fail to meet the performance expectations and withdraw the provision for goodwill impairment. This proves that the film and television industry has not come out of the adjustment period, and the challenges faced by the whole industry have not stopped in 2019.
Since the beginning of 2020, affected by the epidemic of new coronavirus pneumonia, all new films on the film market in the Spring Festival have been temporarily withdrawn, and cinemas have been closed. Subsequently, the television production committee and the actors Committee of the China Federation of radio and television social organizations have also issued a notice requesting all production teams to suspend their filming. In response, Li Tianlu, an analyst of pioneer securities, pointed out in the research report that according to the record data statistics of the film and TV series projects of SARFT, the number of publicity projects in the second half of 2019 showed that the industry had just recovered from the trough, and the suspension caused by the epidemic would test the capital chain of film and television production companies again.
To plan for
As film and television practitioners, we have to say that the epidemic has a great impact on the film and television entertainment industry. Without the Spring Festival, the box office of many movie theaters will be reduced by 10 billion yuan this year. At the same time, many movie theaters will be closed without new films, and the film production will be reduced compared with the previous years. Many film and television companies are also facing survival problems, especially small and medium-sized film and television companies, or will expand the number of bankruptcies on the basis of last year. Many film and television stars film production and film remuneration will be greatly reduced, which is not the same Line stars and film and television practitioners will face the dilemma of no drama to shoot. In short, this years film and television industry may face the most difficult year in recent years. Thats what the writer and director Hongshui said.
However, film and television companies are not willing to fall down. Both large companies and small and medium-sized film and television companies are thinking about countermeasures. Among them, wanchuang film and television is a company established in 2017, whose main business is to undertake integrated marketing of film and television content. According to Wan Yiyang, the head of the company, at the end of 2019, the companys pre-set business plan for 2020 is to contact more new customers and expand its business scale. At present, the company is adjusting its business plan to focus on stability.
Although the company is in the middle and lower reaches of the film and television industry, it is inevitable that the company will be affected because the content upstream has been completely stopped, so the two online films contacted before can not complete the content production as expected, which affects the follow-up process and cooperation. Whether such projects can realize the income within the year is unknown. In this regard, the company will reorganize and plan its projects in the near future, strengthen the management of the projects that have been able to carry out specific work, control the cost, ensure that the revenue can be recorded on schedule, and communicate with the original customers to see if there is a suitable project to increase cooperation opportunities. Wan said.
Small and medium-sized film and television companies are trying to stabilize their own operation, and relatively large-scale film and television companies have not yet rested, and there are many options to further strengthen the competitiveness of content creation at this time. In light media, for example, in response to questions from investors, the company once said, in the whole production process of the film, the early creative stage, such as script creation, is the core, and this part of the work is not affected by the epidemic, and it can even be said that it has obtained an opportunity to concentrate on creation and polishing. Comparatively speaking, on the basis of doing a good job in the early stage, the mid-term shooting and post production stage can basically be promoted smoothly. .
Alleviate excessive burden
Although the film and television industry is facing challenges at this stage and will be affected from time to time due to the changes in the epidemic situation, the industry still has great confidence in the long-term development of the film and television industry.
Yao Lei, a securities analyst at Bohai Securities Research Institute, believes that the current epidemic has led to the differentiation of sub sectors in the culture and media industry, which has a greater impact on the fundamentals of the film and television sub sectors, but has a positive impact on online video and other fields on the line. Although the short-term impact of the film and television industry is more obvious, the overall medium and long-term recovery trend of the industry has not changed.
The development potential of the film and television industry is obvious to all. In the field of film, according to the white paper of micro blog movie, in 2019, the users of interest in micro blog movie showed a new leap, reaching 409 million, an increase of nearly 49% compared with the same period of last year, and the sinking pattern of users was stable, with the growth rate of the third and fourth tier cities reaching 50%. In the field of teleplay, according to Tencent videos 2019 index report, the daily broadcast volume of Tencent video teleplay channel in 2019 reached a record, with a peak value exceeding 1.5 billion, indicating that the markets ineffective production capacity was reduced and the optimization rate of high-quality products was improved.
In the face of the current challenges, Hu Hao, an analyst with securities in the new era, believes that the impact on the film and television industry is inevitable, while the network broadcast or the alternative of small and medium-sized cost films during the epidemic will be lifted with the release of the epidemic, and the stock drama is expected to be released to a certain extent. In the view of industry insiders, it is also an opportunity to reduce the burden on the film and television industry at this time. Because of the rapid development of the film and television industry, practitioners are also impatient and appear eager for quick success and instant benefits. The outbreak just can make the practitioners of all sectors of the film industry calm down. While maintaining the confidence of the industry, it also ponder and solve the problems exposed by the film and television industry, further eliminate the market bubble, deal with the inventory works, and enhance the content creation ability. Negative increase in quality. Zheng Rui, reporter of Beijing business news source: Ma Wenjing, editor in charge of Beijing Business News
In the view of industry insiders, it is also an opportunity to reduce the burden on the film and television industry at this time. Because of the rapid development of the film and television industry, practitioners are also impatient and appear eager for quick success and instant benefits. The outbreak just can make the practitioners of all sectors of the film industry calm down. While maintaining the confidence of the industry, it also ponder and solve the problems exposed by the film and television industry, further eliminate the market bubble, deal with the inventory works, and enhance the content creation ability. Negative increase in quality.