The live online activity strawberry is not a music festival launched by modern sky has become an innovative attempt in the performance industry under the epidemic.
From February 4 to February 8, more than 70 groups of musicians, including modern sky United New Pants, Xie Tianxiao, Zeng Yike and Huang Xu, carried out a five-day live activity strawberry is not a music festival on the BiliBili website and their own platform in the form of musicians sharing at home + performance site of 2019 strawberry Music Festival, bringing interactive exchanges for young people living at home Streaming cloud music festival experience.
When asked about the original intention of the event, Shen Yue, vice president of morden sky, said, in fact, its to fight against the emptiness and anxiety of self isolation at home. Its a virtual fantasy scene that everyone plays together in the music festival. As an important company of live music independent music in China, what can we do to fight the epidemic? What can we do for Wuhan and for the young people all over the country? This is the starting point.
The project took only three or four days from conception establishment to practice, and it was completed under abnormal office conditions. At that time, the park where the company is located was closed. In order to obtain the on-site materials in the companys computer, we sent a colleague from Beijing to collect them and let the administration communicate with the property department before opening the door. After we get the materials, we will work at home, and try to do our best when we only have home devices and home bandwidth. Several of our colleagues couldnt sleep for several days in a row, because he had to sow in the daytime and cut again in the evening, and then make materials, which was very hard. Shen Yue said.
Although the process is so cumbersome, they are gratified that this idea has experienced unprecedented support and smoothness when communicating with partners and artists.
Yanon, general manager of mdsk brand, sighed: the support provided by station B is a little more than expected, and we are very satisfied. In theory, we have not operated this platform. Because of the delay of the outbreak, both companies of morden sky and bilibilibili are still working at home, but the online communication has received good feedback and cooperation, and the communication effect is very satisfactory to them.
In terms of artists, most of the more than 70 groups of musicians who participated in the event were artists from modern skys own company, and some of them often cooperated. We are all familiar with each other. As soon as we talk about it and discuss it with them, they will immediately know what we want to do, and then they will be able to help you do the work on his side very quickly.
According to Shen Yue, part of the content presented in the live broadcast comes from the live video of the strawberry Music Festival in 2019. After we bring it, we make a little bit of packaging, adjust a tone of voice, adjust a tone of color, and then use it. Some pictures are not very perfect, but we are trying to find artists who want to participate in the activity, and they have better videos. However, we Then make this adjustment as soon as possible and sort it out. The other part of the content comes from the sharing video of the artists own house shooting, what do you want to tell your fans about the house, about the anti epidemic situation, and what do you want to express? You can sing, you can teach people to make a meal at home, whatever. Some artists do record well. They make their own background, tune their own voice, add subtitles, and let the children and pets at home appear with him. Its really very warm.
This new form of performance soon got enthusiastic feedback from fans. On February 4, the first day of live broadcast in bilibilibili, the popularity was 270000, and on February 5, it increased to 490000. The bombs were densely packed. Senior players and users of station B of the music festival integrated with each other, infected each other, and the discussion was heated.
The success of this activity also inspired Shen Yue. You often say that the entertainment industry in the music industry is scattered and has no cohesive force, but we have proved with practice that we have our own ability to organize, from brokerage companies to artists to production, to platforms, audiences and media. Even if there is only 5g network left one day, or if we encounter any special situation, there is no offline experience, we can do it online To do a good job in this industry. Curtilage strawberry is not a music festival was born because of the epidemic situation, with the nature of public welfare. Modern sky, together with artists and platforms, put out their own resources to jointly realize such a concept, without considering the issue of profitability from the beginning. For this reason, they shut down the live broadcast reward function and declined the business cooperation between some enterprises and brands. Shen Yue thought: we should run through this mode first, and then consider others. How can people choose a way to survive when the external conditions suddenly change? You should first have the ability to organize, and then the ability to innovate and change, so that when your life returns to the normal state, some things can still be preserved and become a new model. Source: Netease Entertainment editor in charge: Jin shuou nbj4322
The success of this activity also inspired Shen Yue. You often say that the entertainment industry in the music industry is scattered and has no cohesive force, but we have proved with practice that we have our own ability to organize, from brokerage companies to artists to production, to platforms, audiences and media. Even if there is only 5g network left one day, or if we encounter any special situation, there is no offline experience, we can do it online To do a good job in this industry.