Billions of mobile games lead the house economy during the Spring Festival

category:Finance
 Billions of mobile games lead the house economy during the Spring Festival


In this years Spring Festival, the flow plate of the whole mobile game market has been significantly improved. Even if the ranking of the best sellers is relatively lower, it is likely to have a rapid flow growth. Pei Pei, an analyst at Guojin securities media and Internet, said.

During the Spring Festival, offline chess and card games are often one of the indispensable activities among family and friends. However, with the decrease of offline parties, online games such as chess and cards bear the players demand for chess and card entertainment, and become particularly hot. Seven wheat data shows that during January 24-30, the free list of IOS Games rose to the top 10, among which there are 7 chess and card games, which are the main beneficiaries of traffic. In addition, the once depressed social mobile games also ushered in a new spring festival. According to the statistics of Qimai data, as of January 30, there are up to six online social games in the top 20 apps that have risen in the seven days before and after the Spring Festival, namely play it, I am a mystery, pocket werewolf kill, detective of all changes, script kill and dinner werewolf.

Holidays are often the concentrated outbreak period of social games, said Liang Sheng, an analyst in the game industry. This time, the recovery of the game is greatly affected by the environment. As the largest social occasion, the Spring Festival has become an important social carrier. This year, due to the limited scope of social interaction, and social games such as script killing and werewolf killing can meet the entertainment needs of people and friends to spend time together, so its not surprising that related game products are hot again.

Although the game industry attracts both attention and money during the Spring Festival holiday, how to improve the retention of users after the Spring Festival will become an important proposition for mobile game manufacturers.

During the interview with a large number of players, Beijing Business Daily found that, in addition to senior and heavy players, more than half of the new players said that they had nothing to do at home these days, mainly seeing the mobile games applications that friends recommended so they downloaded. After the epidemic, they are more willing to communicate with friends face to face, whether its script killing or werewolf killing, the experience of offline party is better.. New player Zeng Miao stressed. This year, the performance of the game industry is greatly affected by the epidemic prevention and control. The lack of offline entertainment makes the advantages of online games more prominent. In Liang Shengs view, social games have been popular in the past holidays, but they will become extremely low-key after the holidays. Although with the extension of the Spring Festival holiday, social games will continue to attract players attention, when offline entertainment gradually recovers, the online social fair again gives way to offline social activities. During the Spring Festival, game manufacturers often attract new and old users through various welfare activities. After the Spring Festival, they should pay more attention to the connection of activities and the upgrading of experience. Lin Xiaodi, a professional in the game industry, said. Source: editor in charge of Beijing Business Daily: Guo Chenqi ufe63 nbj9931

During the interview with a large number of players, Beijing Business Daily found that, in addition to senior and heavy players, more than half of the new players said that they had nothing to do at home these days, mainly seeing the mobile games applications that friends recommended so they downloaded. After the epidemic, they are more willing to communicate with friends face to face, whether its script killing or werewolf killing, the experience of offline party is better.. New player Zeng Miao stressed.

During the Spring Festival, game manufacturers often attract new and old users through various welfare activities. After the Spring Festival, they should pay more attention to the connection of activities and the upgrading of experience. Lin Xiaodi, a professional in the game industry, said.