Good landlord in Shenzhen raises the warm tide of rent reduction, enterprises expect more timely rain

category:Finance
 Good landlord in Shenzhen raises the warm tide of rent reduction, enterprises expect more timely rain


Rent reduction:

Shenzhen is serious

In recent years, various districts in Shenzhen have launched initiatives to reduce rent and exempt rent, overcoming difficulties.

Longgang District of Shenzhen is the first of the top 100 industrial districts in China. There are many enterprises, and factory rent is one of the main costs. In order to reduce the burden of enterprises in Longgang District, many streets and the Bureau of industry and information technology of Longgang District have issued rent reduction initiatives to the parks and owners in Longgang District. On January 30, the state owned assets Bureau of Longgang District further released the favorable news: from February 1, the district will reduce the rent for one month for Longgang enterprises that rent the state-owned enterprises operating houses in the leasehold District, and 930 leasehold enterprises are expected to reduce the total amount of nearly 60 million yuan.

Relevant departments in Futian, Luohu, Nanshan, Baoan, Longhua and other districts also offer rent reduction and other initiatives to all owners and landlords in the district. According to a survey conducted by a reporter from the securities times in Luohu Shuibei, a gold jewelry cluster in Shenzhen, some office projects have offered rent relief to businesses and even tenants of office buildings, including the rent and property management fees of the mall and office buildings from February 1 to 9 in Jinzhan jewelry Plaza.

In addition, many industry associations in Shenzhen have also launched initiatives. Among them, the Shenzhen apartment leasing industry association has issued proposals to all owners to reduce or exempt rent according to the actual operating conditions. The Shenzhen real estate intermediary association has also issued the proposal on moderately reducing and exempting rent of tenants of various operating entities in the fight against the epidemic situation.

It can be said that the impact on the commercial market is the most obvious. At this time, more and more real estate enterprises announced to reduce part of the rent for their business projects. According to incomplete statistics, dozens of real estate developers across the country announced rent reduction policies, involving nearly 200 shopping centers across the country. In Shenzhen market, the commercial projects of Pingan, jiazhaoye, Xinghe holding, Jingji, China Resources, Fangda, Vanke, Longguang and other real estate enterprises have also launched relevant rent reduction measures.

Consumers also need to boost confidence

Shopping, catering and entertainment, parent-child leisure The Spring Festival was originally the golden sales period for many stores. According to the public data, in terms of shops driven by subway passenger flow, during the epidemic period, the business rate of Shenzhen Metro commercial shops was 26%, and the hotel occupancy rate was only 6.98%.

On February 3, the reporter came to the most popular Dongmen pedestrian street in Shenzhen, but there were few pedestrians on the street, and most of the shops were not open. In the East Gate sun department store, the reporter saw that the store did not close during the new year, but shortened the business hours. On the premise of doing a good job in health protection, we also insist on going to work, more to give consumers a kind of confidence. If the shops all over the street are closed, the market and consumers will be even less confident. Only the current sales situation is not ideal, only about 15% of the same period last Spring Festival, clothing manager Chen told reporters

In the East Gate Maoye outlets, the reporter learned that the mall had taken the measures of closing the shop a few days ago, but from February 3, it also resumed business on the premise of shortening the operation time. A number of shop operators told reporters that the temporary sales downturn was expected, but more worried about whether consumers confidence could recover quickly after the epidemic eased and would like to consume. Some businesses said they were ready to launch a large discount campaign, hoping to rush sales after the epidemic eased.

Chen Houqiao, executive director of South China region of colliers international consulting services, said that as the main carrier of the tertiary industry, the commercial real estate industry is mostly densely populated areas, so the mechanism to deal with the public security crisis should be more comprehensive. The epidemic will have a certain impact on interaction, experience and catering industry. The gathering capacity of such industry may decline within a certain period of time, and even affect its market value. In addition, the business combination of shopping centers may usher in a new round of revolution, or will give birth to new business types.

Enterprises look forward to more support

In any case, the current epidemic is a challenge to economic development. The store cannot be opened and the workers cannot reach the place. This is a great pressure on enterprises, especially small and medium-sized enterprises.

In the past year, the price of gold has risen sharply, but the rise of gold price has not brought more direct impact on many jewelry enterprises. The companys own products are completely produced by itself, and the production mode of material processing and accounting for fixed labor costs is not affected by the fluctuation of market gold price. Instead, the rising wages of workers, office rents and shop rents bring pressure to the enterprise. Ms. Zhong, head of a jewelry company in Shuibei, told reporters, although there is a short-term rent relief, it is difficult for the company to start work in Li Langs factory in a short period of time, and the emergence of the new coronavirus pneumonia epidemic has further disrupted the work. In 2020, the company will still face many risks, and we hope that the government can give some support to the enterprise in tax and other policies. Song Ding, director of tourism and real estate research center of China (Shenzhen) Institute of comprehensive development, pointed out that measures should be taken from the whole chain and link of enterprise management, such as tax, bank loan, social security and other aspects of comprehensive policy, especially for the tax burden of small and medium-sized enterprises, which will help to reduce market tensions. Source: responsible editor of Securities Times: Yang bin_nf4368

In the past year, the price of gold has risen sharply, but the rise of gold price has not brought more direct impact on many jewelry enterprises. The companys own products are completely produced by itself, and the production mode of material processing and accounting for fixed labor costs is not affected by the fluctuation of market gold price. Instead, the rising wages of workers, office rents and shop rents bring pressure to the enterprise. Ms. Zhong, head of a jewelry company in Shuibei, told reporters, although there is a short-term rent relief, it is difficult for the company to start work in Li Langs factory in a short period of time, and the emergence of the new coronavirus pneumonia epidemic has further disrupted the work. In 2020, the company will still face many risks, and we hope that the government can give some support to the enterprise in tax and other policies.

Song Ding, director of tourism and real estate research center of China (Shenzhen) Institute of comprehensive development, pointed out that measures should be taken from the whole chain and link of enterprise management, such as tax, bank loan, social security and other aspects of comprehensive policy, especially for the tax burden of small and medium-sized enterprises, which will help to reduce market tensions.