This is the strongest Spring Festival in history. Rhinoceros entertainment has seen five of the seven films, and the other two have also learned about the specific situation. Its not that the quality of the films is good, but on average, the comprehensive ability is far beyond the previous years. First of all, lets talk about the seven films on the Spring Festival.
No. 1 seed detective 3 of Chinatown, due to the type of suspense, failed to watch the film, but the friends who watched the film revealed that its quality was above the second part, basically the same as the first one. It has a unique heat in history, ranking first in the number of people cat eye wants to see, and the presale level is also a breakthrough in history. The original first day broke 700 million, and finally the dream of 4 billion was lost.
Winning has been seen, including a relatively complete version. It is bound to become the counter attack king of the Spring Festival archives, just like action in the Red Sea and wandering the earth. It has great hope to win the champion of the Spring Festival archives by the counter attack. Winning the title after suffering, in the final pressure sentry into the Spring Festival file, but still withdrawn the file.
Pioneer may be Jackie Chans best work in recent years. Jackie Chan has returned to the style of the zodiac and Kung Fu yoga, which is also his best type. The scene is big and entertaining enough to match the audience of the Spring Festival. And the combination of Tang Jili and Jackie Chan may be Jackie Chans safest choice, which has been proved by facts.
Like other films such as the winner and the pioneer, the film lost mother held a large-scale film watching conference in Beijing. At least Xu Zheng has greatly improved compared with Hong Kong lost. The film still focuses on the middle-aged crisis, but this time it discusses the relationship between Chinese mother and child. After laughing, it is more moving and thinking.
Jiang Ziya has not seen a movie. Its popularity is the existence of the whole spring festival archives second only to Chinatown detective 3, which has been proved by the previous pre-sale. The sealed universe created by Nezha made it soar to the sky. At present, the word-of-mouth disclosed by it cant be compared with Nezha obviously, but it still has a relatively high level.
Emergency rescue is the first road show film in Spring Festival. In addition to the action scene of hardcore, Lin Chaoxian added father son line and love line to neutralize his steel straight man side, with good overall effect.
Bear 7 is the earliest film released in the Spring Festival. The whole series of the film has maintained a high level, and the cats eye score has been maintained at more than 9 points, and this time it has also reached the level line of the series, which can satisfy the childrens audience and the happy family audience, and even wont lose in the final confrontation with Jiang Ziya.
This is also the most difficult spring festival in history. Nearly seven days before the opening of pre-sale, 471 theaters were blocked, winning the rough road. The ill fated Spring Festival archives finally opened the pre-sale, but also all the way. But at its highest speed, it suddenly encountered the black swan event. The speed of pre-sale declined sharply, and finally upgraded to full withdrawal.
Rhino entertainment said in a two-day article (review: the speed of pre-sale has slowed down seriously, and the epidemic has had an impact on the Spring Festival market or exceeded expectations) that according to the public opinion at that time, the impact of the virus event on the Spring Festival archives would be about 30%. After re estimating the day before the shift, it is found that the figure is likely to exceed 50%. The Spring Festival shift will be directly halved, and even there will be more exaggerated diving.
This data is based on two judgments. The first is the performance of the current working days. According to the data trend of previous years and the specific situation of this years films, the overall impact of the past three working days is respectively 10%, 24% and 48%. The impact of the virus on todays market is close to 50%, and if the next spring festival archives are released as usual, it will easily break through this number.
On the other hand, we can see the clue from the pre-sale of Spring Festival archives in the last three days. The speed of pre-sale is dropping sharply, and the drop can match the previous data. Especially from yesterday, public opinion began to intensify, which directly led to the rise of pre-sale. More than 50% of the box office impact, and only the spread of viruses can have such a huge power.
Where to go in seven films
Originally a series of records are waiting for it. Its expected to break 9 billion in seven days and 12 billion in 15 days of the Spring Festival. However, none of these exist anymore.
After the collective evacuation of seven films in the Spring Festival, rhinoceros entertainment felt very strange, even many people were singing down, saying that the spring festival film suddenly evaporated more than 10 billion. Obviously, this kind of statement is not rigorous. They are only withdrawn from the archives, rather than disappearing out of thin air. For the seven prescriptions, it is a timely stop loss.
More than 10 billion yuan will play the kings return in another form and another time node. Although the schedule capacity is small, it will not give too much discount. On the contrary, if there is no downshift, more than half of the 10 billion yuan will evaporate, which is the real lost and irreparable kind. After being far away from the shackles of the public opinion of the virus, the seven party schedules choose another day, just like breaking away from the bitter sea, and can regenerate new energy.
As for the hundreds of millions of publicity and distribution fees, first of all, it is not a waste. The popularity and popularity brought to the film will not disappear. The record breaking number of people who want to see Chinatown detective 3 close to 2 million will not change, and it has accumulated and precipitated. Even if some of the heat is consumed, there will be some discounts, but it will not be the words of propaganda and distribution fees have been completely washed away. 2019 young you is a living example.
In the next seven festivals, there is more choice. It will be re filed according to the epidemic situation and schedule. Get 10% of the arrangement in the Spring Festival or 30% in other files. This kind of multiple choice question is not always the former. At least for this years Spring Festival, this black swan incident is an opportunity for some films.
To be sure, the seven will never meet again. They may be scattered in the May 1st archives, summer archives, National Day archives and so on. Once separated, most films lead their schedules and have more space for arrangement.
For Chinatown detective 3, it will be a seed player in any schedule, only the relationship between the large market capacity, and non Spring Festival archives will be discounted. But winning the championship relies on long-term combat, which has gone through ups and downs, and it has been a miracle to land on the big screen. Instead, it will meet some Buddhists, find a long-term gap, and still be able to achieve good magnitude.
Pioneer has a strong entertainment, which is in line with the aesthetic of watching movies in the Spring Festival. Its withdrawal will cause some losses, and the selection of summer archives will be as much as possible. In fact, after choosing another file, the market performance of Jima will not change much. It can easily become the number one choice of the schedule.
Perhaps for Jiang Ziya and emergency rescue, this withdrawal will give them time to readjust their films. If they are released at the current level, they may not be able to take advantage of the seven heroes. The plan of bear 7 will be disrupted, and the unchanging first day of the lunar new year will definitely be broken. The summer program is also its stop loss option.
Spring Festival archives are just large capacity, but accompanied by the strongest competitive pressure. If the performance of the seven films is average after they are scattered, it is likely to be worse when they are put in the Spring Festival. After all, the Spring Festival is a powerful accelerator, which accelerates the counterattack of high-quality films and the demise of bad films. Good quality will always be rewarded. Seven films ushered in new opportunities, regardless of the results, will always be put on the Spring Festival half of the evaporation is much better. This is not only a stop loss for them, but also a stop loss for the box office volume of the whole year. At least for the film industry, file withdrawal is a stop loss, which is the stop loss of hundreds of related companies behind it. Collective withdrawal is unique in modern film history. Although the filmmakers cant go to the front line to save lives and help the wounded, they really do not make trouble or make trouble, cool down the chaotic situation, and make positive feedback and contribution to the disaster. The seven films are all good, looking forward to coming back stronger. Filmmaker, stay at home, its a holiday. Source: editor in charge of titanium media: Zhang Zutao, nt5054
Spring Festival archives are just large capacity, but accompanied by the strongest competitive pressure. If the performance of the seven films is average after they are scattered, it is likely to be worse when they are put in the Spring Festival. After all, the Spring Festival is a powerful accelerator, which accelerates the counterattack of high-quality films and the demise of bad films. Good quality will always be rewarded.
Seven films ushered in new opportunities, regardless of the results, will always be put on the Spring Festival half of the evaporation is much better. This is not only a stop loss for them, but also a stop loss for the box office volume of the whole year. At least for the film industry, file withdrawal is a stop loss, which is the stop loss of hundreds of related companies behind it.
Collective withdrawal is unique in modern film history. Although the filmmakers cant go to the front line to save lives and help the wounded, they really do not make trouble or make trouble, cool down the chaotic situation, and make positive feedback and contribution to the disaster. The seven films are all good, looking forward to coming back stronger.