What is net red food? According to Ma Guansheng, professor and head of the Department of nutrition and food hygiene of the school of public health of Peking University, those foods that use the characteristics of the rapid spread of the Internet for marketing can be quickly spread by word of mouth and forwarded by everyone, and thus sold online can be called online Red food.
According to the 2019 China online red food market big data monitoring report, in 2020, Chinas online retail sales of online red food will grow by more than 37.3%. In the spring tide, some sellers make use of special publicity and marketing methods of social media to dress up their self-made food as online red food and sell well in the circle of friends.
This kind of method to use the curiosity of consumers to boost the popularity of online red food is not wrong, but in some cases it is not. Ma Guansheng said that behind the popularity of online red food, safety, standards, quality and other issues have become the focus of supervision.
He told reporters that online red food attracts a lot of consumers with its novel appearance, photos or taste. However, when consumers buy food, they often neglect the quality of the food itself, including the raw materials, production date, shelf life, production location, etc., which may cause some problems.
He took no milk in milk tea as an example. According to the standard of tea drinks, milk tea drinks and milk tea flavored drinks refer to liquid drinks made from tea water extract or its concentrate, tea powder and other raw materials by adding milk, dairy products and sugar.
Although the standard has a clear requirement for the protein content of milk tea, i.e. u2265 0.5%, milk or dairy products are still only one of a variety of optional ingredients, not a rigid requirement. Ma Guansheng said that the lack of clear standards in the current milk tea production led to the awkward situation of milk is not included in milk tea, which provides businesses with maneuverable space at the same time.
There are not only cognitive and scientific blind spots, but also regulatory blind spots. Ma Guansheng said that online red food through special sales channels, there are problems such as management difficulties, which bring blind areas to food safety supervision.
High tech Internet red of unidentified sharp
No fire, no electricity, no hot water. If you give me a glass of cold water, you will get a hot pot. In the past 2019, self heating hot pot, self heating package and self heating food are one of the most concerned online red food, and also a high-tech online Red that makes people unidentified.
The so-called self heating food refers to the food heated and quickly reheated to edible state by flameless self heater. First, this is a special convenient food developed for catering in the wild environment.
Lu Fuping, vice president of China Society of food science and technology and vice president of Tianjin University of science and technology, said that driven by consumption upgrading, the self heating series products represented by self heating hot pot have developed rapidly. In addition to the common self heating hot pot and self heating rice, there are self heating porridge, noodle, rice noodle, soup, etc. All of them are self heating technology.
In short, self heating food uses the chemical reaction of heating agent and water to generate heat to heat food. Lu Fuping told reporters that although the safety of self heating food is generally controllable, the safety risk of self heating package should also be given full attention, self heating food rupture or unstable temperature of self heating food and other phenomena happen occasionally, which caused peoples concern about the safety of self heating food.
He takes the current self heating technology in China as an example. The chemical self heating package used for self heating food is mostly aluminum water type, which will produce a small amount of hydrogen when heating. At this time, there are two situationsu2014u2014
Even in the closed environment, the amount of hydrogen produced by the heating of the heating package is far from the explosion limit if it is consumed by individuals or a small number of people. Under normal circumstances, regular products shall be consumed in accordance with normal operation procedures, without risk and safety problems such as breakage.
However, if people eat a large number of self heating food at the same time in a closed environment, or the vent on the self heating food packaging box is blocked, there may be a potential safety hazard.
This is worthy of attention and vigilance. Lu Fuping said that at present, experts are actively exploring how to establish a unified standard, such as by standardizing the chemical composition and proportion, heating intensity, hydrogen production and other indicators contained in the self heating food heating package, in order to improve the entry threshold of the industry through the establishment of the standard.
He said that if self heating food wants to go further, it must cross the safety barrier. For ordinary people, he also reminded that before eating self heating food, it is necessary to observe whether there is crack or extrusion damage in the packaging box body. If it is found that the liquid in the heating cladding has penetration, do not eat it.
The high incidence area of food safety and food fraud
Hot bar, another net red food, how hot is it in the world of young people?
Some people call it the favorite snack of young people in the new century, others call it national snack and the symbol of childhood taste. Not long ago, a university also staged a campus confession of sending hot notes to girls. Even in the view of many experts, spicy food can be regarded as the embodiment of grass-roots, national, original and traditional food industrialization, which should be properly supported and guided.
Tan bin, chief researcher of the Academy of Sciences of the State Food and materials reserve bureau, told reporters that the so-called spicy bars, also known as big gluten and plain cow gluten, refer to foods made of wheat flour or other grains and beans as the main raw materials, with high moisture content and good chewing sense, so they are very popular.
However, it is the hot net red food that is also picked out of the black material. On March 15, 2019, the dangerous hot strip was exposed at the March 15 evening party. Since then, hot strip has been bearing the name of junk food.
A small number of illegal businessmen who ignore the production norms and standards, have no production management of safety and health, and use food additives in excess of the scope and quantity should be punished and banned. Tan Bin said.
Meng Suhe said that many of the fast-growing online Red foods have brands and no factories. Most of them make fast money in the way of OEM production, which is hollow and broken to the safety construction of the industrial chain. This contradiction of fast and empty makes it a high incidence area of food safety and food fraud.
She told reporters that online shopping has a significant impact on the present and future of the food market. At present, it has become the preferred channel for most consumers, especially young people, and the focus is gradually sinking. 60% - 70% of them come from the third, fourth and fifth tier cities and rural areas, which should be the focus of regulatory authorities and public opinion.
In fact, after the exposure of the March 15 evening party, the hot bar industry ushered in a great change, reducing the number of enterprises nationwide from 512 to 427, and 85 enterprises that failed to meet the standards were eliminated, with the elimination rate reaching 16.6%.
Tan bin told reporters that at present, the permitted sweeteners in spicy products have been reduced from 7 to 3; the preservatives have been reduced from 6 to no longer used; the pigments have also changed the original synthetic pigments to natural pigments. We must prevent the conversion of red and black. Ma Guansheng said that the government departments should make a serious attack on the illegal acts of food safety in online sales, strictly investigate and punish such acts as swiping the list and false comments, and protect the rights and security of consumers in the strictest supervision way. Of course, ordinary people should also constantly improve their health and food safety literacy. They should not blindly catch up with the red people, just listen to advertising and buy.. At least, try to select the food with the food ingredient label. When purchasing, try to check the ingredients list and pay attention to the production date and shelf life of the food. Ma Guansheng said, in the face of net red, pay more attention to the black behind them. Source: responsible editor of China Youth Daily: Wu Yanli ufe63 nbjs6202
Tan bin told reporters that at present, the permitted sweeteners in spicy products have been reduced from 7 to 3; the preservatives have been reduced from 6 to no longer used; the pigments have also changed the original synthetic pigments to natural pigments.
We must prevent the conversion of red and black. Ma Guansheng said that the government departments should make a serious attack on the illegal acts of food safety in online sales, strictly investigate and punish such acts as swiping the list and false comments, and protect the rights and security of consumers in the strictest supervision way.
Of course, ordinary people should also constantly improve their health and food safety literacy. They should not blindly catch up with the red people, just listen to advertising and buy.. At least, try to select the food with the food ingredient label. When purchasing, try to check the ingredients list and pay attention to the production date and shelf life of the food. Ma Guansheng said, in the face of net red, pay more attention to the black behind them.