CES, Chief Privacy Officer of apple, argues: iPhone is easy to lose, so its hard to crack

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 CES, Chief Privacy Officer of apple, argues: iPhone is easy to lose, so its hard to crack


Howard said in the discussion that the iPhone is easy to lose or steal, so Apple needs to make sure the device is encrypted to protect the health and payment information stored on it.

The FBI recently asked Apple again to help it get information on the iPhone, owned by gunmen who killed three people at a Florida naval base in December. The gunman died, but his mobile phone was locked and encrypted with a password, so investigators could not get data from the device.

A month ago, when the FBI asked us for information about the case, we provided them with all the data we had, and we will continue to support them with the data we have, Apple said in a statement released Tuesday local time

For years, apple and U.S. law enforcement agencies have clashed over balancing enforcement authority and user privacy, most notably the FBIs attempt to decrypt a terrorists iPhone in 2015. But Apple refused to help, and the FBI eventually turned to other companies to unlock it.

In the CES discussion, Howard focused on promoting Apples strict privacy standards and measures to protect users. She said Apples goal is to let consumers control the steering wheel and make sure they have full control of their data. For every new product, even at the beginning of the design phase, we have privacy engineers and privacy lawyers working with the team, she explained

However, FTC Commissioner Slote questions these privacy executives claims that she is concerned that the entire responsibility for protecting personal data security lies with consumers.. In response, Howard outlined some of Apples ways to protect consumers. For example, the default setting of Apple devices is to protect personal privacy. It uses random identifiers in Siri and apple maps instead of tracking specific personal accounts.

In the CES forum, Howard also described Apples way of minimizing data collection, that is, collecting information that is not relevant to specific users. She gave a specific example related to Siri: when you ask Siri about the weather, Apple will only use the data of your city to avoid collecting more specific location information. But if you ask Siri to help you find a nearby grocery store, Siri will enter latitude and longitude data to make sure it gives accurate recommendations for the neighborhood.

Clearly, Apples business model is very different from Facebooks, as Erin Egan, Facebooks Chief Privacy Officer, has to admit. In Egans view, however, there is no difference between the two companies privacy goals. Our business model is different from Apples, but we are all committed to privacy, she said. We offer different services, but that doesnt mean who pays more attention to privacy.

Some hardware running Facebook software, including oculus virtual reality helmets, can process data on devices, Egan said. But she said many of Facebooks sharing related features need cloud computing to help with them. She also said Facebook only collects information needed to run its services and work with advertisers. (small)

Source: Wang Fengzhi, editor in charge of Netease Technology Report