CES: will privacy be the hottest product this year?

 CES: will privacy be the hottest product this year?

At this weeks high-profile industry show in Las Vegas, several of the leading technology companies highlighted user privacy. The reason is that in recent years, national regulators and consumers have conducted more and more strict scrutiny on the way the high-tech industry processes personal data.

On Tuesday, Google announced at CES that it has added two new voice commands to its voice assistant to give people better control over their privacy when they use it. For example, if Google assistant is accidentally launched, users can ask it to forget what it just heard: Hey Google, thats not for you. Users can also ask, Hey Google, are you saving my audio data? to learn more about Google assistants privacy options and change its settings. Google also allows users to delete Google assistants data via voice commands. Users can say, Hey Google, delete all I said to you this week.

On Monday, Facebook released a new version of its privacy check tool on ces to help users understand their key privacy settings. Facebook said the updated tools will help users control who can see what they share, how their information is used, and how to improve the security of their accounts. Previously, the tool was mainly used to show users who saw their posts, personal information and connected applications.

Also on Monday, ring, a family safety and video doorbell company owned by Amazon, announced at CES that it would update the apps it carries with its products, allowing users to choose to refuse requests from local police for videos. The companys cooperation with law enforcement has come under criticism.

In 1992, John Sculley, the former CEO of apple, joined ces for the first time and launched the Newton personal digital assistant. Since then, Apple will also return to ces for the first time this year. But instead of launching new products at the show, apple is talking about privacy.

Jane Horvath, Apples senior director of global privacy, attended CESs Chief Privacy Officer Roundtable, which featured what do consumers want? it was also attended by Erin Egan, Facebooks vice president of public policy and Chief Privacy Officer, and Rebecca slaughter, member of the Federal Trade Commission.

In 2018, Facebooks Cambridge analytics scandal triggered a new wave of privacy scrutiny in the high-tech industry. Recently, both Google and apple have been forced to apologize and promise to make changes, as it has been reported that the two companies human censors monitor the users interaction with the smart assistant without the users knowledge.

Victoria petrock, chief analyst at emarketer, a market research firm, told CNN business that privacy could become a hot topic in this years CES because consumers will only become more concerned about the issue.

High tech companies are trying to prove that they take user privacy seriously, which people can call defensive, according to petrok. If they dont, to some extent, theyre at risk of tougher regulation, so theyd rather be part of the solution than part of the problem, she said

In last years CES, the issue of privacy was also raised, but in a different way than this year. During last years show, apple put out a huge billboard in Las Vegas, maliciously attacked competitors and publicized its efforts to protect users privacy. (Liu Chun)

Source: Wang Fengzhi, editor in charge of Netease Technology Report