The market value of online red belt sausage soared by 700 million RMB in two days

category:Finance
 The market value of online red belt sausage soared by 700 million RMB in two days


71 times of cooperation with the anchor last year

On January 2, 2020, JINZI ham replied to investors on the interactive platform that the company had been involved in the field of online Red live broadcasting for a long time, cooperated with Taobao anchor Weiya and others for a long time, and continuously expanded the scope of cooperation, and established perennial cooperation with many other anchors. On January 5, Jin Zi ham invited Li Jiaqi to sell sausage live. According to the sales war report, Li Jiaqi sold 100000 + bags in five minutes, with a total sales volume of more than 3 million yuan and a total of 16.77 million viewers.

The original main products of golden ham include golden ham and Parma ham. However, in recent years, the companys characteristic meat products are also developing rapidly, such as sausages, soy sauce meat and so on. As of the first half of 2019, the companys ham business accounted for 58%, and other products accounted for 27.55%.

In response to the inquiry on January 7, Jin Zi ham said that the company started to cooperate with Taobao anchor in Taobao platform through Alibaba V task as early as July 2018, mainly adopting the mode of fixed fee plus sales commission to sell products through live broadcast. With the rise of the platform such as jitter and fast hand, and the development of direct seeding business, the company intensified its cooperation with Taobao anchor, fast anchor and short video in 2019, and signed cooperation agreements with the broadcaster, or through the form of platform. In 2019, it accumulated 71 cooperation with Taobao, jitter, and fast platform related anchors.

However, according to the sales data directly driven by the cooperation between the company and the anchor, the operation mode is not the main sales source of the company, which accounts for a relatively low proportion of the companys sales and contributes little to the companys overall performance.

No stock price speculation

The concept of netred continues to be hot in the A-share market, and some companies have made a voice in the investor interaction platform, and have been attracted by the concept of netred.

In response to the inquiry, Jin Zi ham said that there were investors on the interactive e-commerce platform asking whether the company had cooperated with the webcast. In a serious and responsible attitude towards investors, in order to make investors more deeply understand the real business and development of the company, the company made a reply on the evening of January 2, 2020, the content of which is in line with the actual situation of the company. In order to avoid misleading investors, in an objective and rigorous manner, in the reply, the company did not explain all platforms and anchors for cooperation with the company, nor did it reply to the online Red Incubation Platform and future plans asked by investors. Therefore, there is no case of actively catering to hot spots and speculating on stock prices.

In addition, according to the verification of JINZI ham, the actual controller and the persons acting in concert did not reduce their holdings from December 26, 2019 to January 6, 2020. According to the relevant provisions of the reduction, the time that the actual controller and its concerted actors can reduce their holdings in the next step is estimated to be after the end of February 2020. In addition, the judicial auction of Loudi Zhongyu, the companys shareholder holding more than 5%, has also ended on December 31, 2019. The company does not use the interactive platform to actively cater to the hot spots, hype the stock price and cooperate with the reduction of holdings. As for whether to reduce the holding in the future, Jin ziham said that Wu Yuexiao, the director of the company, had no plan to reduce the holding before April 25, 2020; Wang Qihui, the director, and Xia Yulin, the supervisor, had no new plan to reduce the holding before May 12, 2020. At present, there is no clear plan to reduce the holding after that; other directors, supervisors and senior executives of the company have no plan to reduce the holding within the next six months from the reply date of the letter of concern. Source: responsible editor of Securities Times: Yang bin_nf4368

In addition, according to the verification of JINZI ham, the actual controller and the persons acting in concert did not reduce their holdings from December 26, 2019 to January 6, 2020. According to the relevant provisions of the reduction, the time that the actual controller and its concerted actors can reduce their holdings in the next step is estimated to be after the end of February 2020. In addition, the judicial auction of Loudi Zhongyu, the companys shareholder holding more than 5%, has also ended on December 31, 2019. The company does not use the interactive platform to actively cater to the hot spots, hype the stock price and cooperate with the reduction of holdings.

As for whether to reduce the holding in the future, Jin ziham said that Wu Yuexiao, the director of the company, had no plan to reduce the holding before April 25, 2020; Wang Qihui, the director, and Xia Yulin, the supervisor, had no new plan to reduce the holding before May 12, 2020. At present, there is no clear plan to reduce the holding after that; other directors, supervisors and senior executives of the company have no plan to reduce the holding within the next six months from the reply date of the letter of concern.