Hundreds of shared cars are parked in a farmland in Wanmin village, Jiaxing, Zhejiang Province. Recently, when the first financial reporter saw the abandoned and unattended vehicles in these weeds, he was shocked.
Most of these vehicles are Chery EQ and Roewe E50, which were put on the market around 2015. They are affiliated to universal car sharing car rental Co., Ltd. (hereinafter referred to as universal car sharing), and their bodies are labeled with evcard. At the end of 2018, global car sharing began to transport the severely damaged vehicles from Jiaxing, Shanghai and Hangzhou to Wanmin village. At first, it was in a farmland near the bus station of Wanmin village, and then it found a larger site near an iron products processing factory in Wanmin village to park the vehicles. Local villagers call it a car cemetery..
In November 2019, the shared cars parked in the farmland near the bus station of Wanmin village were seriously damaged, and the headlights were even filled with mud. Global car owners said that these are not suitable for continued operation of vehicles, temporarily placed centrally, is to wait for scrap or disposal of used cars.
In addition to Jiaxing, Hangzhou, Tonglu, Zhejiang, Shandong, Chongqing, Xiamen and other places have similar graveyards of shared cars. Some of the idle vehicles only two years after leaving the factory, the visual appearance is still good, why are they also put aside?
Li Yang, a senior manager of a sharing travel company, said: sharing travel loses a lot, but the subsidy needs to meet the conditions of two years or 20000 kilometers. Instead of letting vehicles run everywhere, its better to put them up and discard them when they get the subsidy.
Togo Tuge travel has gone bankrupt. Figure / Ren Yuming, first finance
The car graveyard is just the tip of the iceberg of many problems in the sharing travel industry. Research institutions predict that the scale of the sharing travel market is as high as 30 billion-50 billion yuan / year, but so far, no sharing car company has achieved comprehensive profits. Since 2017, youyou car, ezzy, Muggle travel, car2go and other companies have stopped operation or closed down, and the number of players on this track has decreased rapidly. Meanwhile, the number of outlets of global car sharing and Shouqi car Hailing at the head has been shrinking.
The motivation of sharing travel was not simple at the beginning, it was largely to undertake the new energy vehicle inventory of the main engine plant, and so far the profit model has not been found. Said Li Yang.
Failure of profit model
The essence of shared car is time-sharing car rental. In theory, its customer unit price is lower than that of traditional car rental companies, but the vehicle turnover rate is high, so the profit prospects are clear.
This is not the case. Wang Zhen, head of Shouqi car Hailing area, told the first financial reporter that a profit model had been made in the company. Under the premise of putting 400 Chery EQ cars with a price of about 70000 yuan into operation, each user could use them for 3 hours or drive about 40 kilometers at a time. On average, each car could use more than 4 cars per day, so that the 400 cars could realize profit.
But in fact, the centralized use period of shared cars is the morning and evening traffic peak period. After 10 p.m., the use rate is very low, and a lot of time is idle. In addition, new energy vehicles need to be charged, a lot of time is vacant, and the use efficiency is very low.
Wang Zhen explained that the cost of shared cars is mainly divided into vehicle purchase expense, parking lot rental expense, insurance expense, operator expense, electricity expense, cleaning expense, as well as the expense of second-hand car residual value loss. According to the calculation of 400 Chery EQ transportation capacity and 3-year depreciation and amortization, the cost per month is 580000 yuan. Shouqi also hired a large number of service outsourcing personnel to charge and wash the car, with an average of 15 vehicles for each person.
Many people like to break off the wipers and rear-view mirrors. Some people even take off the seats of the whole car, but when we report the case, its hard to get back those less than 5000 yuan. Wang Zhen said that the citys monthly car repair costs will be nearly 40000-50000 yuan.
In 2019, Shouqi car Hailing pilot let go activity in Wuhan. One of the contents of this activity is that the next user pays the parking fee for the last user. As a result, Shouqi car Hailing paid nearly 1.2 million yuan of parking fee in Wuhan that month, because the user is unwilling to bear the parking fee for the last user after driving to the area where the parking fee is more expensive, resulting in the vehicle parking all the time, and Shouqi car Hailing has to I will bear the cost myself.
Another hidden cost is the cost of vehicle violation. From 2015 to 2017, Wang Zhen was responsible for a branch company that dealt with the cost of penalty points and fines in violation of regulations of more than 1.4 million yuan.
We can trace back to the user of the vehicle, but the cost of tracing may be higher than the cost of our own handling. Wang Zhen said.
Wang Zhen believes that the biggest difference between online car hailing and shared car Hailing lies in people. Online car Hailing can reduce risks and costs through the management of drivers, but it is difficult for shared car to achieve this. In a city I manage, the monthly expenditure is about 1.2 million yuan, but the overall revenue in a month is not more than 600000 yuan, and every month there is a loss of 600000 yuan, which is still the national operation efficiency The top five cities.
Wang Zhen said that sharing car graveyards appeared in many places because of the continuous loss of each companys operation. Instead of letting it run on the road, I have to spend money to maintain it, Id better put it in the field. When the license plate has been hung for three years and got the state and local subsidies, Ill scrap the car. Wang Zhen said so.
The first financial reporter learned that on March 26, 2019, the notice on further improving the financial subsidy policy for the promotion and application of new energy vehicles issued by the Ministry of finance, the Ministry of industry and information technology, the Ministry of science and technology and the development and Reform Commission stipulated that vehicles with operating mileage requirements sold on the license plate after the policy was issued will not be subsidized if they fail to meet 20000 kilometers in operation within two years from the date of registration u3002
During the actual implementation, the host company of new energy vehicles and the sharing travel company will form a certain interest relationship. When the sharing travel company purchases vehicles, it signs a major customer agreement with the host company, which must help the latter to reach the service life and kilometers of the national and land compensation. In addition, the sharing travel company sometimes updates the operating vehicles in advance, and they will go to the host company to discuss the replacement, We should also promise to meet the conditions for the latter to get subsidies before the other party is willing to replace it.
Li Bin, a person in charge of universal car sharing, also said that since the car keys of the shared car are all in the car and the app locks only the door, there will be a situation where the car is stolen from time to time and the car is chased in the middle of the night.
Li added that the low residual value and high maintenance cost of new energy vehicles make them unsuitable for time-sharing leasing. Take Chery EQ for example. After the subsidy, the residual value of the car is 69800 yuan. The residual value in three years is about 20% of the car price, while the residual value of the fuel car in the same period is about 60%. In addition, if the battery pack of a new energy vehicle breaks down, it can only be replaced and cannot be repaired. The cost of replacing a battery pack is 60000-70000 yuan, which is equivalent to the price of buying a new car.
At the same time, Li Bin said that global car sharing is implementing a shrinking strategy, that is, reducing the city coverage and the number of outlets to reduce operating costs; nationwide, there are only a handful of cities in which global car sharing makes profits, and Shaxian County, Fujian Province has a better profitability, one of the reasons is that local agents are entrusted to operate, and agents have more advantages than direct operators in cost control, and local vehicles make it possible to The use environment is relatively loose, reducing the extra costs such as violation of regulations.
Share car death tide
The sharing car was born in the great wave of sharing economy. In July 2013, evcard, founded by Shanghai International Automobile City Group and Tongji University, became the first sharing car company in China. Since then, new sharing car companies have sprung up.
As of 2017, there have been 36 shared car companies in China. From the perspective of investor background, they can be divided into car companies, Internet companies and car rental companies. In 2019, there are 119 shared car platforms on the market.
With the rapid expansion, the initial bankruptcy of the sharing car company, the user deposit is difficult to return, and the situation of defaulting on employees wages occurs from time to time.
Founded in March 2014, youyou car is the first fallen shared car company. The predecessor of youyou car is youyou car rental, and its main business is electric vehicle time sharing rental. In 2017, youyou automobile declared bankruptcy and bankruptcy. Qi liming, a founding team member of youyou automobile, explained that the cost of cars, people, charging, etc. remained high, and the profit was far away.
In 2015, ezzy, a self driving travel product created by Beijing dream Technology Co., Ltd., went online in Beijing. In April of that year, ezzy obtained the angel round investment of RMB 40 million from ceyuan venture capital. At the beginning of 2017, ezzy announced to obtain the round a financing, but in October of that year, the ezzy team officially announced its dissolution.
In 2018, there was a sharp increase in the number of sharing car companies that announced that they had stopped service or closed down. In January 2018, the Guangzhou shared car platform named tukuanyi was revealed to be in arrears with hundreds of thousands of yuan of deposit from more than 500 users. In May 2018, Muggle travel announced that the service was stopped due to the companys business strategy adjustment. In June 2018, Zhongguan shared car stopped service only one year after entering Jinan, Shandong Province. Many users reported that the deposit was hard to return, and the customer service call was unanswered.
In June 2019, car 2Go, a shared car brand owned by Daimler, announced that it would officially end its car time sharing leasing business in the Chinese market on June 30, 2019, and had started the refund procedure of deposit and account balance in advance.
In the second half of 2019, many users sued Beijing Tuge Technology Co., Ltd. (hereinafter referred to as Tuge) for deposit refund. The Executive Board of Haidian District Court of Beijing replied that there were many cases involved in the name of Tuge, but the company had no registered real estate and vehicles, and the bank card account had no remaining controllable amount, so there was no property to be executed. According to qixinbao data, there are 36 dishonest information and 128 executed information of Tuge. As the defendant, there are 28 filed information.
It is worth noting that although there are more than 100 shared car travel platforms, according to the statistics of active users of 2018 Internet car time sharing rental released by Analysys, the number of active users of one-step car use on the travel platform ranked 10th in the industry is only 31000, which means that the number of active users of more than 90 shared car travel platforms ranked lower than one-step car use is lower.
At the same time, the attitude of the capital market to the sharing car has changed from being sought after to being cold-blooded. According to the report of prospective industry research institute, the investment and financing scale of Chinas sharing economy in 2018 was 46.942 billion yuan, down 55.91% year-on-year.
Where is the way out for sharing cars? Li Yang pointed out that converting new energy vehicles into fuel vehicles can change the current situation of loss, because the use efficiency, maintenance cost, residual value and personnel input cost of fuel vehicles have greater advantages than pure electric vehicles.
At the same time, Li Yang pointed out that the reason why the sharing car has the dilemma of the whole industry is that under the dual concepts of sharing economy and new energy vehicles, the capital market is over hyped; secondly, the sharing car helps the main engine factory to digest the inventory of new energy vehicles to a large extent, and pushes the new energy products which are not suitable for car rental to the market, thus causing many problems. He Xiaopeng, the founder of Xiaopeng automobile, once said that although the sales volume of new energy passenger vehicles in China has grown rapidly in the past few years, the proportion of individual consumers in the total sales volume of new energy passenger vehicles is only about 20%, and nearly 80% of new energy passenger vehicles have been sold to online car Hailing companies and sharing car travel companies. This explains the virtual heat of Chinas new energy vehicles and the source of the industry wide dilemma of shared vehicles. (Li Yang, Li Bin and Wang Zhen are all pseudonyms) source of this article: the first financial editor in charge: Wang Fengzhi ufe64 nt2541
At the same time, Li Yang pointed out that the reason why the sharing car has the dilemma of the whole industry is that under the dual concepts of sharing economy and new energy vehicles, the capital market is over hyped; secondly, the sharing car helps the main engine factory to digest the inventory of new energy vehicles to a large extent, and pushes the new energy products which are not suitable for car rental to the market, thus causing many problems.
He Xiaopeng, the founder of Xiaopeng automobile, once said that although the sales volume of new energy passenger vehicles in China has grown rapidly in the past few years, the proportion of individual consumers in the total sales volume of new energy passenger vehicles is only about 20%, and nearly 80% of new energy passenger vehicles have been sold to online car Hailing companies and sharing car travel companies.
This explains the virtual heat of Chinas new energy vehicles and the source of the industry wide dilemma of shared vehicles.
(Li Yang, Li Bin and Wang Zhen are all pseudonyms)