CES has always been a stage for the worlds major manufacturers to display the latest technology frontier and the most cool products. This year, there are more than 4500 CES exhibitors and 175000 attendees. Hundreds of Chinese enterprises, including Huawei, will also collectively appear in CES and become the main force of the exhibition.
Smart technology is everywhere
At present, artificial intelligence technology has been everywhere, including automobile, home products, smart city and personal health care, etc., and the ability of voice assistant has been constantly improved.
In 2019, the global sales volume of Apple watch has exceeded the total annual export volume of all Swiss watch brands. According to IDC, in 2019, Switzerland exported 21 million watches, while Apple shipped 28.5 million. IDC data also shows that in the decade 2013-2023, the total number of smart watches shipped globally is expected to reach 100 million, with apple accounting for nearly a third of the total.
Fitbit, a wearable giant acquired by Google last year, will also make a low-key debut in CES this year, with Google paying $2.1 billion for the acquisition. Fitbit said its health business revenue is expected to exceed $100 million in 2019. Googles acquisition of Fitbit will significantly increase its competition with apple. Verily, the healthcare business company of alphabet, provides personalized healthcare solutions for users through analysis tools, interventions, research, etc. with the help of a large number of user data.
In the past few years, smart speakers have also become popular, but a big problem facing the global Internet giants is the incompatibility of various voice communication standards. For example, when using the Amazon AI speaker echo, you cant launch the hardware products of Google ecosystem.
At the end of last year, ZigBee alliance, the three Internet giants of Amazon, apple and Google, jointly responsible for the development of wireless communication standards, jointly established the project connected home over IP project leading the development of standards to develop a unified communication standard for networking home devices. The alliance plans to open technical parameters in the second half of 2020, and the standard plan will be expanded To home appliance manufacturers, truly build a convenient home Internet of things service for consumers needs, and finally make the platforms of each enterprise compatible with each other. Different voice assistants can also realize voice operation across devices and manufacturers.
Canalys report pointed out that the global AI speaker shipments in 2018 were 78 million units. By the third quarter of 2019, the global smart speaker shipments reached 28.6 million units, a 45% increase year-on-year. Among them, Amazon ranked first in the world with 10.4 million units, Alibaba ranked second in the world with 3.9 million units, and China ranked first. Baidu (3.7 million units), Google (3.5 million units) and Xiaomi (3.4 million units) rank third to fifth in the world.
No driverless driving
In recent years, automobile and driverless enterprises are the biggest highlights in CES exhibition hall, and 2020 was once regarded as the first year of driverless development.
This year, FCA plans to release plug-in hybrid electric versions of Jeep Wrangler, Grand Cherokee and guider models. The company will also unveil the mysterious concept car airflowvision; BMW will also show the latest I3 concept car; Ford will show the innovative connectable technology of Mustang mach-e model; General Motors will integrate into Amazons Alexa voice assistant service Business. On the Japanese side, Toyota and Honda also promised to leave the market in suspense.
However, the development of automatic driving technology is facing a bottleneck, at least not as fast as people expected. The industry believes that the complexity of autonomous driving is far greater than expected a few years ago.
NVIDIA will also continue to appear in CES this year. This means that the future autopilot will have more computing power to run these software, such as Orin and AGX products. Danny Shapiro, senior director of NVIDIAs automotive division, told the first financial reporter at last months GTC technology conference.
Shapiro told the first financial reporter that the challenge of autonomous driving has always been. At the beginning, peoples expectations were too radical. They thought that AI super brain could replace human brain to realize automatic driving. We have done a lot of training, but it is not enough. More training is needed. We have more than 20 kinds of in-depth neural network models, the complexity is also increasing, and the number will increase in the future, he told the first financial reporter. We need more accurate calculation, so we have launched a lot of development tools. Now we need to let autopilot accumulate more mileage and do a lot of simulation to ensure safety.
He also said that the next level of automatic driving is to predict objects, such as other vehicles and objects, to react. Now, automatic driving tests are being conducted all over the world, but mainly in closed environment, such as Volvo trucks, in port, airport, mine, construction site, farmland and other application scenarios, as well as shuttle bus.
Active participation of Chinese Enterprises
As the main force in CES every year, Chinese brands have accounted for 33% of the total exhibitors since last year. In this 2020ces exhibition, Chinese enterprises continue to be the main force.
In terms of exhibition area, although the area of Chinese exhibitors is slightly smaller than that of last year, most major exhibitors continue to participate, some of them even have more space, said Sarah Brown
Simon Bryant, an analyst at futureresource consulting, a consultancy, said that for Chinese companies, CES is an important occasion for them to demonstrate their capabilities and advanced technologies to the world. Many companies want to use this platform to sell their products to Europe and South America, rather than to the U.S. market. As Chinas domestic market is saturated, Chinese companies are looking for business opportunities in these overseas markets. He said.
Baidu, Alibaba, Tencent and batx, Chinas technology companies, have been seen as rivals to us technology giants Facebook, Alibaba, Amazon and Google (FAAG). Baidu is able to compete globally with Amazons and Googles smart speakers by demonstrating its digital voice assistant capabilities with CES, Bryant said
Although 8K TV has become a hot topic, 4K TV will continue to dominate in 2020, and analysts have predicted that 8K TV will account for less than 1% of the total sales. However, more and more brands will launch high-end 8K TVs, equipped with the most advanced display technology and image engine. Sony is also expected to release 8K TV series including 75 inch and 85 inch z8h. Companies such as Samsung and LG will also release new refrigerators and washing machines with monitors, and they hope to simplify peoples lives by implementing centralized control over the Internet of things in TV or voice control devices. Virtual reality providers will also continue to work hard to find the market and continue to promote the development of technologies that experience more feelings in VR, such as body touch (touch) and digital shoes. Source: First Financial Editor: Wang Fengzhi, nt2541
Although 8K TV has become a hot topic, 4K TV will continue to dominate in 2020, and analysts have predicted that 8K TV will account for less than 1% of the total sales. However, more and more brands will launch high-end 8K TVs, equipped with the most advanced display technology and image engine. Sony is also expected to release 8K TV series including 75 inch and 85 inch z8h.
Companies such as Samsung and LG will also release new refrigerators and washing machines with monitors, and they hope to simplify peoples lives by implementing centralized control over the Internet of things in TV or voice control devices. Virtual reality providers will also continue to work hard to find the market and continue to promote the development of technologies that experience more feelings in VR, such as body touch (touch) and digital shoes.