After Teslas localization, there is room for price reduction of model 3 or as low as 197000 yuan

category:Finance
 After Teslas localization, there is room for price reduction of model 3 or as low as 197000 yuan


According to data reviewed by Securities Daily, in the first three quarters of 2019, Tesla delivered 255200 vehicles worldwide, exceeding the sales volume of the whole year of 2018. Among them, model 3 delivered 208200 vehicles, accounting for 82% of the total sales volume.

In particular, Teslas revenue in the U.S. market during the same period was $3.127 billion, down 39.08% year-on-year; in China, Teslas revenue in China reached $669 million, up 64% year-on-year. Thanks to the strong performance of the Chinese market, Tesla turned a loss into a profit in the third quarter.

According to Tesla, the domestic model 3 will be officially delivered on January 7. In case of no accident, CEO Elon Musk will go to the delivery ceremony of social car owners on that day.

According to the report of securities companies, as the production cost of domestic model 3 is 20% to 28% lower than that of American model, the gross profit margin of domestic model 3 is significantly higher than that of American model 3.

The reporter noted that at present, the price of domestic model 3 after subsidy is 29905000 yuan. If the price is reduced by 27% to 34%, the lowest price of domestic model 3 will be 197000 yuan. In this way, the domestic brand of new energy vehicles will undoubtedly usher in a positive impact.

Not long ago, Tesla China officially announced that the price of domestic model 3 was officially reduced by 32000 yuan. With the national subsidy of 2475000 yuan, the original price of 355800 yuan of domestic model 3 standard endurance upgraded model was lowered to below 300000 yuan.

Although the price of model 3 will be significantly reduced after localization, which will benefit domestic consumers, according to the reporters observation, at present, domestic suppliers are mainly concentrated in the three fields of powertrain system, central control system and charging system, while in the core supply chain, the participation is not as high as the outside world imagined.

For example, in the power assembly part, although Ganfeng lithium, a manufacturer of lithium compounds and metal lithium in China, has entered the Tesla supply chain, it mainly provides the raw materials of automotive battery lithium carbonate and lithium hydroxide.

In comparison, in the field of lithium battery pack and other key parts, the local battery pack supplied by domestic Tesla models started production at the end of December last year, carrying Panasonic and LG products; in the aspect of complex firmware such as electronic power steering, Tesla uses Tier1 such as Bosch; in the aspect of BMS and automatic driving researched by Tesla, it is difficult to find Chinese suppliers. In this regard, a senior automotive analyst told reporters that Teslas supply chain system, compared with other new energy vehicles and traditional vehicles, has obvious features such as three-year price lock of parts procurement, high degree of system outsourcing, high proportion of automotive electronic intelligence and demonstration of apple like industrial chain. After multi-channel integration, it not only gives the spare parts enterprises more profit space, but also greatly saves the companys operating costs and promotes the development of the automotive electronics industry chain. He said Tesla has established a supply chain system from scratch, providing quality endorsement for a group of new parts suppliers. In the future, it will bring demonstration effect to traditional fuel vehicle enterprises, traditional electric vehicle enterprises and new forces of vehicle building. Source: responsible editor of Securities Daily: Chen Hequn, nb12679

In comparison, in the field of lithium battery pack and other key parts, the local battery pack supplied by domestic Tesla models started production at the end of December last year, carrying Panasonic and LG products; in the aspect of complex firmware such as electronic power steering, Tesla uses Tier1 such as Bosch; in the aspect of BMS and automatic driving researched by Tesla, it is difficult to find Chinese suppliers.

He said Tesla has established a supply chain system from scratch, providing quality endorsement for a group of new parts suppliers. In the future, it will bring demonstration effect to traditional fuel vehicle enterprises, traditional electric vehicle enterprises and new forces of vehicle building.