According to the analysis, 30percent of the price reduction space of domestic Tesla depends on the localization of the supply chain

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 According to the analysis, 30percent of the price reduction space of domestic Tesla depends on the localization of the supply chain


According to the data, in the fourth quarter of 2019, Tesla achieved the production of nearly 105000 vehicles and the delivery of about 112000 vehicles. So far, in 2019, Tesla delivered about 367500 vehicles, an increase of 50% over the previous year, and achieved the annual goal.

According to previous forecast of musk, Tesla will deliver 360000 to 400000 vehicles in 2019.

1000 Chinese made Model3 deliverable

On the day of the release of the delivery data, Teslas share price rose about 5% at one time, breaking through $452, which made the cumulative increase of Teslas share price in the past 12 months close to 40%.

In the fourth quarter, Tesla delivered a total of 19450 models and model x models, while the delivery volume of model 3 models increased to 92550; the output of model s and model X was 17933, and the output of model 3 reached 86958. The delivery volume is larger than the output because there will be a delay in delivery, the insiders explained to the first financial reporter.

At the same time, Tesla is expanding its production. The capacity of Teslas super factory near Shanghai port is greatly improving. Tesla said that the number of domestic model 3 that can be delivered is nearly 1000 at present. Just last week, when Tesla leaders attended the internal delivery ceremony, they only revealed that the production of domestic models reached 1000 in three weeks, but according to the latest release of Tesla, the production has reached 3000 per week.

We continue to focus on expanding our production in the United States and in new plants in Shanghai, Tesla said in a statement to CFI. Although less than 12 months have passed since the ground breaking of Shanghai Super factory, we have produced nearly 1000 vehicles for sale and have begun to deliver them for use. It also has a production rate of more than 3000 vehicles per week, excluding the local battery packs that started production at the end of December.

Tesla has clarified to the first financial reporter that the industry previously called Teslas Shanghai Super factory a CKD mode of domestic assembly of imported parts and components, with only one assembly line. Tesla now has the stamping, welding, coating and assembly workshops of four major processes for car building, which fully realize the localization of production. Tesla said.

There is still enough room for price reduction

Tesla just announced the adjustment of the price of model 3 made in China, and the price of basic car was reduced from 355800 yuan to 323800 yuan (including basic auxiliary driving function). At the same time, according to the national policy, the whole system of Model3 can enjoy the policy of exemption from purchase tax and the amount of new energy subsidy of 24750 yuan. After being subsidized, the price of model 3 made in China is 299000 yuan, falling below the 300000 mark.

Teslas early price cut also suggests that its supply chain localization may be accelerating. The biggest challenge for Tesla in the future is to cultivate the local supply chain, which is expected to take one to two years, an insider told first financial reporter. If Tesla cant realize the core parts, such as the domestic production of electric core, then the price reduction will definitely lose money. The insider told the first financial reporter.

According to the latest research report on Teslas domestic supply chain issued by Societe Generale Securities, the gross profit margin of domestic model 3 is significantly higher than that of American model 3, and the production cost of domestic model 3 is 20% - 28% lower than that of American model 3. Industrial Securities estimates that domestic model 3 has 27% - 34% price reduction space. This also means that with the gradual localization of Teslas supply chain, further price reduction is possible in the future.

After Tesla officially announced the price adjustment, the first financial reporter came to Teslas flagship store in raffles, Zhongshan Park, Shanghai. There are two black and red model 3, a domestic car and an imported car in the shop. Apart from the different colors, the two electric cars do not look different in appearance. However, the consumers who carefully observe it will find that the Chinese characters of Tesla are printed on the left and the Chinese characters of model 3 are printed on the right of the tail of the domestic version of model 3; while the tail of the imported version of Tesla is not printed, it is said that the tail of the future imported version will be printed with the character of dual motor. Moreover, the domestic model 3 is the standard endurance version; the imported Tesla Model 3 has only the long endurance version and the high-performance version, with the starting prices of 439900 yuan and 509900 yuan respectively, and the prices excluding subsidies are all over 400000 yuan, which is more than 100000 Yuan different from the domestic Tesla price.

The first financial reporter learned from the staff in the store that at present, the domestic Teslas order volume is relatively full. If it is booked now, it is expected that the car will not be picked up until about March. Source: First Financial Editor: Wang Fengzhi, nt2541

The first financial reporter learned from the staff in the store that at present, the domestic Teslas order volume is relatively full. If it is booked now, it is expected that the car will not be picked up until about March.