Standard system construction guide signifies 4 trillion yuan market of ultra high definition video to be exploded

category:Finance
 Standard system construction guide signifies 4 trillion yuan market of ultra high definition video to be exploded


Recently, the Ministry of industry and information technology and the State Administration of radio, film and television organized relevant units to jointly prepare and publicize the guide for the construction of ultra high definition video standard system (2019 version). The deadline for public consultation is February 6.

According to the target plan of the Ultra HD video industry development action plan (2019-2022), by 2022, the total scale of the Ultra HD video industry will exceed 4 trillion yuan, the 4K industrial ecosystem will be basically improved, and breakthroughs will be made in the R & D and industrialization of 8K key technology products, forming a group of enterprises with international competitiveness.

The evolution of video technology from HD to UHD will lead to the upgrading of various links in the industrial chain, such as chip, content production and broadcasting, display, transmission, etc., and drive the transformation of video centered services in radio and television, security monitoring, education and medical, industrial manufacturing and other industries.

What are the key points of the industrial chain? In this regard, the guide makes it clear that the key links of UHD video industry chain include core components, content production and broadcasting, network transmission, terminal presentation and industry application.

Among them, the core components include photosensitive devices, memory chips, encoding and decoding chips, image chips, processor chips and display panels. In the core layer, it also involves the update of content live broadcast equipment, network transmission equipment, terminal presentation equipment, as well as content distribution, integration, value-added services at the service level.

In terms of schedule, the guide plans to form a relatively complete ultra high definition video industry standard system by 2020, formulate more than 20 national or industry standards in urgent need, and focus on the development of key technical standards and test standards such as basic universal, content production and broadcasting, terminal presentation, industry application, etc.; by 2022, formulate more than 50 standards, and focus on promoting radio, television, culture, education, entertainment, etc , security monitoring, medical health, intelligent transportation, industrial manufacturing and other key areas of industry application standardization.

Among them, the terminal presentation standard mainly involves ultra-high definition television, set-top box, projector, virtual reality display terminal, application software and other related fields. Industry application standards mainly involve security monitoring, culture, education and entertainment, medical health, intelligent transportation, industrial manufacturing and other application fields.

Industry chain companies prepare for the future

UHD video industry is broad and has a long industrial chain. In the view of many securities companies, panel, core chip components, terminal manufacturers, transmission related software companies and content production and operation companies will all benefit from this round of industrial upgrading.

According to incomplete statistics from Shanghai Stock Exchange, at present, there are many A-share listed companies involved in various fields of Ultra HD video industry chain.

In the chip field, Jingchen Co., Ltd. is a leading supplier of SOC chips for multimedia intelligent terminal. The company has independently developed Ultra HD TV image processing module. 4K Ultra HD Ott / IPTV Set-top box series SOC chips have been applied to tmall Genie magic box, and is currently developing Ultra HD AI camera chips. Guoke micro disclosed that the companys 8K codec chip is in the pre research stage. Howell technology, owned by Weill, is the leader of CIS chip.

Ultra high definition display screen has become a new opportunity for photoelectric display industry, and new technologies such as OLED, miniled and microled have begun to lead the fashion. Recently, Sanan optoelectronics, Riad and zhaochi have disclosed that the company will invest in miniled, microled and other new display fields. Based on cob packaging technology, Lehman optoelectronics has mass produced 8K high-definition micro LED display screens of more than 100 inches.

In addition, BOE A is interactive and easy to disclose, and Ultra HD is one of the companys key plans. TCL group said that its 11 generation line capacity of ultra large 4K / 8K ultra high definition display of csot positioning was rapidly released in 2019, and csot is an important partner of Huawei. In 2019, alto electronics mass produced the worlds largest 8K ultra-high definition miniled display screen.

In the field of terminal, Hikvision said that it can provide 8K / 4K camera, as well as ultra-high definition video decoding equipment such as LCD and small spacing led.

Skyworth Digital is the exclusive partner of CCTV 4K channel, participating in the HDR and 3D audio parts of its 4K Ultra HD smart box terminal. The company said that its 4K Ultra HD set-top box, as a key device for watching 4K Ultra HD video programs, will gradually increase its shipment volume and share in the future. Tianyi disclosed that its 4K HD set-top box has been mass produced and 8K Ultra HD products are being put into research and development.

Software is also crucial to the development of UHD video industry. The company has announced that it has become a partner of HUAWEI super high definition industry with HUAWEI, ZTE, Yang Valley, Ali, video experience alliance and so on in the launching ceremony of the Oriental Pearl TVs wisdom stage and the third blockbuster partnership conference.

As a video technology service provider, digital technology disclosed that the company based on the core algorithm of fully independent intellectual property rights to lay out 4K / 8K full link solutions, including content acquisition side, production side, transmission side, network distribution and management, intelligent terminal and other key links, to see the rapid landing of ultra HD industry in the next few years. In addition, mango media, new media, Jebsen, CCTV media and other content production and operation platforms will directly benefit from the upgrading of the industrial chain. Source: editor in charge of Shanghai Securities News: Yang bin_nf4368

As a video technology service provider, digital technology disclosed that the company based on the core algorithm of fully independent intellectual property rights to lay out 4K / 8K full link solutions, including content acquisition side, production side, transmission side, network distribution and management, intelligent terminal and other key links, to see the rapid landing of ultra HD industry in the next few years.

In addition, mango media, new media, Jebsen, CCTV media and other content production and operation platforms will directly benefit from the upgrading of the industrial chain.