Uncover the secrets that 100 villagers in Shandong Gaomi couplet village can sell 6000 tons a year

category:Finance
 Uncover the secrets that 100 villagers in Shandong Gaomi couplet village can sell 6000 tons a year


6000 tons of couplets per year

The antithetical couplets with black characters on red background and the Fu characters with gilded patterns are popular in Dongli village. Dongli village, located in Xiazhuang Town, Gaomi City, is famous for its red paper couplets. Among 170 villagers, about 100 are engaged in the printing and production of couplets. At present, the local couplet sales ushered in the peak season.

Wang Gang is a native of Dongli village. Now he runs a red paper couplet factory and is committed to promoting the couplet cultural industry.

Li Zhaocheng, the former Secretary of the Party branch of Dongli village, told reporters that in the early days of Dongli village, the most famous one was red paper, whose development dates back to the end of Ming Dynasty and the beginning of Qing Dynasty. At that time, it was mainly because the red paper production process here was relatively advanced, the color was bright and did not fade, and it could be preserved for a long time. Many people came here to buy red paper for handwriting or printing couplets. Now the main product in the village is the red paper couplets.

Couplet processing plant in the village. Picture provided by interviewee

Although the production technology of Dongli villages red paper cant be said to be leading now, and the industrial development has already improved the overall technical level, the history and culture of Dongli villages red paper make every Spring Festival still have purchasers from all over the country come to buy.

Wang Gang said that since this year, his own red paper couplet factory has sold nearly 2000 tons of couplet and Fuzi products. If you look at the whole village, the scale of red paper couplets produced in Dongli village is about 4000 to 6000 tons every year, nearly 6000 tons in the past two years, said Li.

More orders in cities, self-made couplets began to recover

Lay the red paper on the machine platform, and use special tools to print the prepared ink on the red paper layer by layer. After confirmation, the villagers will hang the whole couplet to dry. Finally, the dried red paper couplets are cut into single sheets, so that the finished couplets can be sold in pairs, which is called a set.

The reporter learned that the red paper couplet of Dongli village was originally made by hand, and then gradually developed into machine printing. The accuracy of the font, the pattern and the preservation of the material were all improved, and the process was also constantly improved while improving the production efficiency.

In general, a machine can produce 8000 sets per day, which should be at least five times more efficient than manual work.

Wang Gang said that the development of red paper couplet has also changed from a single red paper black character to a variety of products such as intaglio printing, bronzing, indentation, flocking, dusting and so on. According to everyones preferences and aesthetics, the sales volume of each type of couplet is almost the same..

In addition to the red paper and black character couplets, there are also gold printed couplets. Interviewee Wang Gang told reporters that although the efficiency of the machine has improved the output of red paper couplets, a clear trend in recent years is that the handwritten couplets have begun to enter the field of vision, and the demand for this part of couplets has also begun to increase. The village used to buy red paper and write by themselves. Now in order to facilitate the majority of villagers to buy finished products, there are more and more orders in the city, and the demand is more diversified. Some people like to make it by hand. The main purchase is red paper. We will also cooperate with some calligraphers and painters to customize special handwritten couplets for customers. Zhang Yu, reporter of Beijing news source: Zhang Mei, nf2100, editor in charge of Beijing News

In addition to the red paper and black character couplets, there are also gold printed couplets. Picture provided by interviewee

Wang Gang told reporters that although the efficiency of the machine has improved the output of red paper couplets, a clear trend in recent years is that the handwritten couplets are beginning to enter everyones field of vision, and the demand for this part of couplets has also begun to increase.

The village used to buy red paper and write by themselves. Now in order to facilitate the majority of villagers to buy finished products, there are more and more orders in the city, and the demand is more diversified. Some people like to make it by hand. The main purchase is red paper. We will also cooperate with some calligraphers and painters to customize special handwritten couplets for customers.

Zhang Yu, reporter of Beijing News