In 2019, the long-term apartment industry entered the shuffling period. While some of the head long-term rental apartment brands are stepping up to expand their scale, there are also 45 parents who rent apartments during the year, which is in deep crisis of operation.
For the development of long-term apartments in 2020 and in the future, the insiders believe that the industry is bound to develop in a more standardized direction, and good money will drive out bad money in the future. However, in 2020, small and medium-sized long-term rental apartment institutions will also enter the real cold winter. It is recommended to focus on internal skill cultivation and expand the scale carefully.
Long term apartment market in Shanghai
At the end of 2019, the long-term rental apartment market in Shanghai is in constant turmoil.
On December 18, Pudong branch of Shanghai Public Security Bureau issued a report on the investigation and handling of the case of xinjucai company. On December 3, the police took criminal detention compulsory measures against four suspected criminals, including sun Juyuan, the actual controller of xinjucai company.
According to the report, since March 2015, xinjucai has set up an online financing platform of xinjucai without the approval of the relevant state departments. It promises to pay 8% to 14% of the high income as the bait, and carries out illegal financing activities by selling financing products, and there are false projects, self financing, self use and other situations. The reporter of China Times learned from relevant people in Shanghai that the Sun yuan mentioned in the case report is the legal person of Shanghai lairun Industry Co., Ltd. Quanli, founder of fangdongdong apartment college, told the media that xinjucai company is a P2P company of long-term rental supply chain finance, and the money investment through xinjucai platform is going to Yuanlai international apartment.
According to the official website of Yuanlai international, its main operating body is Shanghai Yuanlai Industry Co., Ltd., which was founded in 2013 and focuses on decentralized medium and high-end apartments. According to a recruitment website, Yuanlai international has become a leading high-end apartment asset manager in China after more than five years of rapid development.. More than 10 billion yuan of assets under management, 1000 sets of existing housing resources, will increase to 3000 sets in 2019 . According to qixinbao, sun Yuanyuan, the actual controller, holds 35.27% of the shares directly.
In the afternoon of December 20, 2019, a reporter from China Times arrived at Yuanlai international headquarters, 9 / F, building B, Tianhua Information Technology Park, Xuhui District, Shanghai, and found that the elevator could not reach the 9 / F, and the stairs from the 8 / F to the 9 / F were also closed. They still owe us money. A security guard explained to the China times that the property company in the park had closed the entrance and exit of the floor on December 6 because Yuanlai international was in arrears with the rent, property management fee and water and electricity fee for several months.
It is reported that Yuanlai international had nearly 100 employees working here before. According to former employees, since August 2019, the company has been in financial difficulties, and many employees have left successively. During this period, some landlords began to leave a message on the official microblog of Yuanlai international saying that they could not get the rent on time or the deposit could not be returned. Tianyan inspection shows that at present, Yuanlai company, as the defendant, has involved nearly 100 court announcements, most of which are contract disputes. A landlord told the Huaxia times that sun Yuanyuan and other main principals of Yuanlai international also replied to the appeasement information when the landlord inquired by phone or inquired about the rent, but they would not continue to reply until the matter was settled.
Coincidentally, in November 2019, the first share of domestic long-term rental apartments Qingke apartment, which was successfully listed on Nasdaq, was also complained and protected by many landlords at the end of 2019 due to arrears in rent, refusal to pay deposit, unilateral demand for the landlord to reduce rent and reduce rent.
On the black cat complaint of sinas consumer service platform, the reporter of China times saw that as of December 31, 2019, the number of complaints from netizens to Qingke had reached 1952. Recently, many landlords have come to Qingke headquarters, 16 / F, block a, 596 Longhua Middle Road, Xuhui District, Shanghai for negotiation.
Li Beibei photo
A landlord told reporters that according to the staff of Qingke, many departments have recently asked for the supervision of long-term rental apartments high in and low out housing sources. In addition, Qingke also needs to reverse the loss of housing sources after listing in November, so the company will list upside down housing sources, and the staff will call one by one to ask if they are willing to reduce prices. However, in the landlord group joined by the reporter, the vast majority of landlords said they refused the request of Qingke: no obligation.
In this regard, a personage in the industry who did not want to be named said that the extension of refund shows that Qingkes capital pressure is greater. This may result in the landlords unwillingness to entrust the house to Qingke for rental operation in the future, and the tenant is worried about being affected and no longer chooses to stay in Qingke. In the wechat group of the landlords rights protection joined by the reporter, the existing landlord stressed that they would not choose the young guest in the future, but would like to be free of such a larger scale and longer-term development long-term rental apartment brand, believing that it would be safer.
Accelerated shuffling and obvious market differentiation
According to the statistics of major media and public information, from 2017 to now, there are 69 parents who rent apartments with broken capital chain or can no longer operate. Of the 53 problematic long-term apartments in 2019, 45 have broken the capital chain and run, 4 have been purchased, and 4 have defaulted or refused to pay the rent. The reporter of China Times noted that Hangzhou is undoubtedly a major disaster area. Throughout 2019, the capital chain crisis broke out successively in lega apartment, Dingjia apartment, Guochang apartment, woke apartment, Deyu technology, Zhongxuan real estate, etc. located in Hangzhou.
Kerrys new gravity points out that many parents rent apartments because of high purchase and low sale, blind expansion and other problems, leading to the rupture of the capital chain, ending with bankruptcy. The common and excessive dependence on the rent loan financial way to solve the expansion of the capital problem is the important reason for the explosion of long-term rental apartments.
However, it is gratifying to note that the crisis of long-term rental apartments has frequently erupted, which has attracted the attention of relevant departments. Many cities have successively introduced housing rental policies and strengthened supervision.
In September 2019, four departments in Nanjing jointly issued the notice on further standardizing the operation of Housing leasing to prevent market financial risks, which requires 12 regulatory measures such as rent bank custody and no forced move in of leasing consumption loans; on November 26, Hangzhou housing security and real estate administration jointly issued Hangzhou financial office and Hangzhou Central Branch of the peoples Bank of China The municipal measures for the supervision of housing rental funds (for Trial Implementation) clearly states that trusteeship housing rental enterprises shall freeze part of the funds in the special deposit account of rental funds as risk prevention and control funds, which shall be used to pay the rent of the house source entrusted to the lessor and return the deposit of the lessee under specific circumstances; in December, the Ministry of housing and urban rural development and other ministries and commissions issued the regulation of housing rental market Opinions on order , which points out that for the housing leasing enterprises adopting the business model of high in and low out , long receipt and short payment , the bank shall set up a supervision account of leasing funds, and include the rent, deposit, etc. into the supervision account.
On November 28, 2019, Wang Menghui, Minister of the Ministry of housing and urban rural development, wrote in China discipline inspection and supervision newspaper, pointing out that during the special rectification period, more than 80000 housing rental agencies were investigated, more than 10000 housing rental agencies with irregular behaviors were investigated and dealt with, and more than 8000 illegal cases were reported, effectively curbing the chaos of housing rental industry and purifying it Housing rental market environment. Next, a special team will be set up to take charge of special rectification, strengthen market supervision and system construction, which shows the national attention to the housing rental market and the determination to purify the market. It can be predicted that the once savage growth of the long-term rental apartment market will usher in comprehensive supervision.
At present, for the development of long-term apartment in 2020 and in the future, the insiders are generally optimistic that the industry is bound to develop in a more standardized direction. In the future, good money will drive out bad money, and the polarization of apartment industry will become more and more serious in the future.
Jiang Han, a special researcher of Suning Financial Research Institute, believes that the more formal long-term apartment enterprises are, the more able they will survive in this market because of standardized operation, strong capital and strong management ability, while those long-term apartment enterprises with insufficient capital strength and profitability will gradually be eliminated by the market.
Quanli believes that only those enterprises with good cost control, capital management and excellent operation ability can survive in the cold winter of the industry. Since 2020, a large number of state-owned housing resources for rental land will gradually form a scale, which will have a great impact on the supply of housing rental market. Small and medium-sized apartment enterprises should give early warning and choose appropriate response strategies or transformation. As a decentralized long-term apartment brand with the highest market share, Xiong Lin, CEO of freedom, previously said that the whole long-term apartment industry has entered the intensive cultivation period, and practitioners need more patience to invest in it. At present and for some time in the future, the first task of Ziyou must be to deepen the enterprises products, services, technology and team, and not rush to launch IPO. The reporter of China Times learned that the first joint rental product Ziyou family of Ziyou has been upgraded to version 6.0 home, which is accelerating the pursuit of higher living quality. Source: editor in charge of Huaxia times: Liu Songpeng nbj9949
Quanli believes that only those enterprises with good cost control, capital management and excellent operation ability can survive in the cold winter of the industry. Since 2020, a large number of state-owned housing resources for rental land will gradually form a scale, which will have a great impact on the supply of housing rental market. Small and medium-sized apartment enterprises should give early warning and choose appropriate response strategies or transformation.