Xiaoxue, whose real name is Li Hui, was born in 1970. Her career began in 2000. She has successively served as the production director, publisher and editor in chief of the local magazine Ilook world city. In 2006, Xiaoxue officially joined Elle world fashion garden as publisher and editorial director.
Under the leadership of Xiaoxue, data shows that since 2007, the number of advertising pages of Elle world fashion garden has occupied the first place for 11 consecutive years, with the market share being the first, and a record of 50 million advertising fees for a single period has been set up, which is still unparalleled. At the same time, Elles status in the fashion circle is still hard to be shaken, and it has been greatly sought after by designers, models and stars for many years.
Some analysts pointed out that with the development of mobile media and social media, the content advantage of traditional magazines is no longer. Facing the rapidly mature Chinese fashion consumers and readers, how to cooperate with editors and continuously output high-quality content in traditional publishing industry will become a major challenge in the transformation of fashion magazines.
Source: Netease fashion editor: Liu Qianyi, nb12476