On the evening of December 31, 2019, the China Index Research Institute released the ranking list of Chinas 10 billion real estate sales enterprises in 2019 (hereinafter referred to as the ranking list), which shows that country garden continues to win the sales championship, with the annual sales of 771.5 billion yuan, an increase of 56.9 billion yuan compared with 2018, with a growth rate of 7.96%; Vanke and Evergrande ranked second and third respectively; the last two seats in the top 10, Shimao ranked ninth, and China Resources and Longhu ranked second and third Column tenth.
In 2019, a total of 152 real estate enterprises have joined the 10 billion corps, with an average growth rate of 21.3%; there are 147 real estate enterprises with equity sales exceeding 10 billion, with equity sales totaling 9.6 trillion yuan and market share of 59.5%.
100 billion becomes a new watershed for real estate enterprises
According to the ranking, there are seven real estate enterprises with sales of more than 300 billion yuan, 29 with sales of 100-300 billion yuan, 29 with sales of 50-100 billion yuan, 30-50 billion yuan and 57 with sales of 10-30 billion yuan.
According to historical data, in 2019, the number of enterprises in the camps of more than 300 billion yuan and 100-300 billion yuan increased slightly, while the number of enterprises in the camps of 50-100 billion yuan and 10-30 billion yuan decreased slightly. The differentiation among various camps of enterprises is becoming increasingly fierce. Large and medium-sized real estate enterprises still maintain the momentum of bigger and stronger, stronger and stronger, while the competitive advantage of small-sized real estate enterprises is gradually weakened.
The average sales volume of Enterprises above 300 billion yuan is 540.14 billion yuan, and the average growth rate of sales volume is 12.7%; the average sales volume of enterprises between 100 billion yuan and 300 billion yuan is 162.44 billion yuan, and the average growth rate of sales volume is 27.5%; the scale of enterprises between 50 billion yuan and 100 billion yuan is expanding rapidly, and the average growth rate of sales volume is 30.8%; the growth rates of enterprises between 30 billion yuan and 50 billion yuan and 10 billion yuan and 30 billion yuan are respectively 16.3%, 14.1%.
100 billion is becoming the new performance watershed and goal of real estate enterprises. In 2019, Binjiang, Aoyuan, Midea real estate, China railway construction, Longguang, etc. will become 100 billion new talents.
Among the 100 billion newcomers, Binjiang group ranked the fastest, ranking 28th from 37th with a growth rate of 35.75%, achieving echelon leap; China Olympic Park jumped from 913 billion yuan in 2018 to 118 billion yuan, with a growth rate of more than 29.24%, and rose from 35th to 29th; Midea real estate rose from 38th to 34th with a sales performance of 21.89%.
For the new 100 billion real estate enterprises in 2019, Fang Chan, research director of Shanghai Branch of China Research Institute, pointed out that Binjiang group is still based in Hangzhou, continues to work in Zhejiang, radiates the Yangtze River Delta, and will increase its investment in potential urban clusters such as Guangdong, Hong Kong and Macao in the future; China Olympic Park will focus on the first and second tier core cities and the third tier cities, with more regional focus on Guangdong Hong Kong and Macao Bay Area: Mideas real estate industry took into account the rapid pace of land acquisition and optimized land layout in the process of 100 billion. The main battlefields of second tier and strong third tier cities began to enter the first tier cities strategically in 2019 after forming a certain scale effect.
There are also some enterprises with declining achievements in the list. For example, the sales volume of Taihe Group in 2019 is 51.6 billion yuan less than that in 2018, down 35.44%, ranking 37th from the top 20 and dropping out of the 100 billion camp.
Target completion rate of multiple real estate enterprises exceeds 100%
In 2019, the threshold of top 3 real estate enterprises exceeded RMB 600 billion to RMB 626.2 billion, and the threshold of top 10 real estate enterprises was RMB 242.5 billion, up 20.9% over the previous year, with more fierce competition among leading real estate enterprises. The thresholds of top 30 real estate enterprises, top 50 real estate enterprises and top 100 real estate enterprises were RMB 118.1 billion, RMB 75.2 billion and RMB 29.5 billion respectively, up 17.2%, 25.3% and 7.2% over the previous year.
From the perspective of the enterprises that have announced the annual sales target, the completion rate of the sales target of the real estate enterprises in 2019 is generally good. Jiazhaoye, Longguang and Shimao achieved more than 110% of the sales targets, of which, Longguang achieved 136.0%; jiazhaoye and Shimao achieved 131.7% and 124.2% respectively.
Although the proportion of transactions in the first tier cities has increased, the second tier cities are still the main contribution to the sales performance of real estate enterprises. In 2019, 10 billion enterprises will continue to focus on the second tier cities. The performance contribution of 50 10 billion representative enterprises in the second tier cities accounts for 59.4%, 3.7 percentage points lower than that in 2018, but they are still the main sales contribution. After strict regulation and control, the supply side of the market in the first tier cities improved to drive the transaction growth, with the sales ratio rising by 2.5% to 19.1%; the contribution of the third and fourth tier cities increased slightly, by 1.2%. Fang only pointed out to reporters that the first tier and second tier cities have obvious advantages in the competition for population and talents, in industry, public service and other aspects, and have stronger adsorption on population; the return of benchmark real estate enterprises to the first tier and second tier cities is also for the consideration of steady development. However, the market development in different regions is more unbalanced, and the high-quality third and fourth tier cities in key urban agglomerations and surrounding metropolitan areas still have investment value. Source: editor in charge of daily economic news: Yang bin_nf4368
Although the proportion of transactions in the first tier cities has increased, the second tier cities are still the main contribution to the sales performance of real estate enterprises. In 2019, 10 billion enterprises will continue to focus on the second tier cities. The performance contribution of 50 10 billion representative enterprises in the second tier cities accounts for 59.4%, 3.7 percentage points lower than that in 2018, but they are still the main sales contribution. After strict regulation and control, the supply side of the market in the first tier cities improved to drive the transaction growth, with the sales ratio rising by 2.5% to 19.1%; the contribution of the third and fourth tier cities increased slightly, by 1.2%.