Sterns Chinese complex: creating $4 billion in wealth by being a salesman

category:Sports
 Sterns Chinese complex: creating $4 billion in wealth by being a salesman


As a person who brings NBA games to China, Sterns open and inclusive attitude has won the hearts of Chinese people. He went to China in person in the late 1980s and reached a broadcasting agreement with CCTV.

The past is still being talked about. There are many media reports that Stern waited 40 minutes (some say one or two hours) for reception. His sincerity is also the key to impress the Chinese media.

After reaping the broadcast rights of the competition, stern also took out practical actions to vigorously explore the Chinese market.

NBA opened its first branch in Hong Kong in 1992 and formally established NBA China in mainland China in 2008. Its initial strategic partners mainly include bank of China, Lenovo, Li Ka Shing Foundation, China Merchants and Disneys ESPN. After ten years of development, NBA Chinas market value has reached 4 billion US dollars. Since 2004, NBA has held pre-season games in China every year. They broke the tradition of Japanese games and transferred all Asian strategic centers to China. At home, NBA often celebrates Chinese traditional festivals, especially the Spring Festival. NBAs basketball population in China even exceeds the total population of the United States. Their successful business development model can be said to be the template of the worlds top sports league, and stern is the designer of all this. Standing at the end of the second decade of the 21st century, the basketball world bid farewell to stern. Its certain that he will be missed for many years to come. Source: Netease sports Author: Kewell editor in charge: Huang Yuyu ns1604

NBA opened its first branch in Hong Kong in 1992 and formally established NBA China in mainland China in 2008. Its initial strategic partners mainly include bank of China, Lenovo, Li Ka Shing Foundation, China Merchants and Disneys ESPN. After ten years of development, NBA Chinas market value has reached 4 billion US dollars.

Since 2004, NBA has held pre-season games in China every year. They broke the tradition of Japanese games and transferred all Asian strategic centers to China. At home, NBA often celebrates Chinese traditional festivals, especially the Spring Festival.

NBAs basketball population in China even exceeds the total population of the United States. Their successful business development model can be said to be the template of the worlds top sports league, and stern is the designer of all this.

Standing at the end of the second decade of the 21st century, the basketball world bid farewell to stern. Its certain that he will be missed for many years to come.