Win the exclusive live broadcast right of lol finals by winning the 3-year 800 million shooting of fast hand Huya B station

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 Win the exclusive live broadcast right of lol finals by winning the 3-year 800 million shooting of fast hand Huya B station


Photo source: visual China

How much is the value of E-sports? B station gives its own answer.

On December 3, according to the Beijing News, station B of the barrage video website won the exclusive live broadcast copyright for three years in China for the global finals of the League of Heroes (hereinafter referred to as lol) at a price of 800 million yuan. Other enterprises participating in the auction also have some domestic live platforms, such as fast hand, douyu, Huya, etc.

Although the official hasnt made a public statement, the insiders of station B have confirmed the news to the interface journalists.

This is not the first time station B has been involved in the e-commerce industry.

As early as 2017, station B established the BiliBili gaming (BLG) E-sports Club hero League branch based on the original Imay E-sports Club; meanwhile, station B also became the official cooperative live platform of LPL in 2018.

After successfully entering the most popular professional competition League in China, station B has also set its sights overseas.

In October, station B announced strategic cooperation with Houston Rockets in the field of e-sports, becoming the official partner of its E-sports Club CG; in November, station B officially established the team Hangzhou spark Hangzhou lightning team to participate in the watch pioneer League.

Finally, station B won the worlds hottest E-sports professional league - hero League global finals.

According to the data released by fist officials, the number of independent viewers of the 2018 hero League global finals reached 99.6 million, while the peak number of online viewers reached 44 million, with an average of 19.6 million viewers per minute.

Although the data of the 2019 hero League global finals have not been exposed, according to the statistics of foreign media eSports charts, the number of foreign participants in the S9 finals is 1.8 times that of the previous year, reaching 3.7 million. In China, the total popularity of the platform has exceeded 20 million, and the total popularity of the platform has exceeded 60 million.

Not only that, in 2020, the 10th hero League global finals will come to Shanghai again, which is bound to cause the carnival of Chinese audience again.

There is no doubt that station B will definitely get huge attention in the next three years through the global finals of the League of heroes. This is undoubtedly the most direct and quick way for them to obtain the users of e-Competition.

In fact, the price of this auction has not reached a new high in the industry.

In 2018, according to sports business, one day before the opening of the first watch pioneer League, the game video live streaming media twitch announced that it had signed a $90 million two-year cooperation agreement with Blizzard, officially becoming the exclusive third-party live broadcasting cooperation organization of watch pioneer League owl in all other countries and regions except China.

As mentioned in the agreement, twitch will broadcast two seasons of owl matches, including regular season, playoffs and finals, in English, Korean and French.

(function() {(window. Slotbydup = window. Slotbydup| []). Push ({ID: 6374560, container: ssp_, size: 300250, display: inlay fix, async: true});))); in 2016, the official website of fist game also announced a partnership with bamtech, a major league baseball and Disney owned streaming media technology company, and signed a series of contracts. According to the Wall Street Journal, the contract requires bamtech to pay a minimum of $300 million to fist games in 2023. In return, bamtech will get the live broadcast right of hero League. By contrast, the price of 800 million yuan for station B to buy the exclusive live broadcast copyright of the global finals of the League of heroes for three years is not low, but it is not high. Compared with popular traditional sports, there is a huge gap. For example, in July this year, Tencent sports bought the exclusive rights of NBA in China for 1.5 billion US dollars. But in any case, the auction means more possibilities for the growth of E-sports commercialization. Source: interface news Author: Zheng Chao former editor in charge: Wang Ning Niu nb12468

In 2016, the official website of fist game also announced a partnership with bamtech, the streaming technology company owned by baseball Major League and Disney, and signed a series of contracts.

According to the Wall Street Journal, the contract requires bamtech to pay a minimum of $300 million to fist games in 2023. In return, bamtech will get the live broadcast right of hero League.

By contrast, the price of 800 million yuan for station B to buy the exclusive live broadcast copyright of the global finals of the League of heroes for three years is not low, but it is not high. Compared with popular traditional sports, there is a huge gap. For example, in July this year, Tencent sports bought the exclusive rights of NBA in China for 1.5 billion US dollars.

But in any case, the auction means more possibilities for the growth of E-sports commercialization.