Adobe, the data agency, expects total sales in the U.S. shopping season to reach $1438 billion this year, and the five-day online shopping week from last Thursday to Monday will achieve 20% of sales in the U.S. sales season.
The trend of online shopping in the United States is more and more moving. Over the past weekend, 75% of online transactions have been done through mobile phones. Black Fridays Internet sales reached $5.4 billion, up more than 22% year on year. Salesforce called it a breakthrough milestone in the history of online shopping in the United States.
According to Taylor Schreiner, director of research at Adobe digital insights, U.S. consumers will spend $14 billion more on mobile phones in the shopping season this year.
Shopify, a platform that provides technical services to 1 million Internet e-businesses, said the platforms sales on Monday exceeded $1.5 billion, more than last years total sales on Black Friday and the entire weekend of Cyber Monday. More than 70% of this years sales are paid through mobile platforms.
In the month from November 1 to December 1, American consumers have spent $72.1 billion, and the overall sales volume of this shopping season is expected to exceed $1437 billion.
Traditional American businesses are also pushing online. Best buy, target and Wal Mart, which are in urgent need of transformation, have increased their investment in online shopping in the shopping season. Online sales at clothing retailers Nordstrom and Wal Mart rose 53% and 49%, respectively. However, the sales of Macys, Kohls, and fluors U.S. Department Store giants black five fell on the same day compared with the same period last year.
Although online sales in the U.S. hit a new high on Monday, it is only one fifth of the 268.4 billion yuan sales set by Chinas tmall on Tuesday. Analysts believe that the transformation of traditional retailers in the United States is still relatively slow.
Yu Jian, general manager of Kaidu consumer index in China, told the first financial reporter: online Monday was originally an exclusive promotional activity for e-commerce, similar to the double 11 , now the double 11 has been an online and offline all channel promotional carnival, and the trend of online and offline all channel integration in the United States is also strengthening, with increasingly blurred borders. But the pace of integration is certainly slower than at home.
Take Toys R US, an American toy retailer, for example. Toys R US doesnt regard Black Friday or double 11 as a big promotion, because more than 80% of our toys are not self owned brands, which will drive down our profits or even losses on these products. Nicholas green, managing director of Toys R US China, told CFI. He added that while online is important for retailers, only a small part of Toys R US revenue comes from online. 80% - 90% of our revenue is still physical stores, so we will invest more in physical stores. The toy industry pays more attention to on-site experience, which is different from other retailers, ZHUGE min told CFI
The issue of tariffs is also troubling us retailers. According to a new research report released by DHL, one in four companies said they could not make a plan to deal with the tariff issue to mitigate the impact, while two in three said their business had been effectively affected by the tariff issue, and one in three said they could only take wait-and-see measures.
Source: First Financial Editor: Guo Chenqi, nbj9931