U.S. Internet sales hit a new high Monday, but e-commerce is still slower than Chinas

category:Internet
 U.S. Internet sales hit a new high Monday, but e-commerce is still slower than Chinas


Author: Tong LAN

[U.S. online shopping sales hit a record high of $9.2 billion in 24 hours Monday, according to the latest analysis from adobe, a data agency.

[the trend of online shopping in the United States is more and more mobile. Over the past weekend, 75% of online transactions have been done through mobile phones.

This years Black Friday in the United States set a new sales record, while the just past Cyber Monday also set a new record again.

Within 24 hours of Monday, online shopping sales in the United States hit a record high of $9.2 billion, up 17% year-on-year, according to the latest analysis data from adobe, a data agency. Last year, online Monday had sales of $7.9 billion. As of 11 p.m. EST on Monday, U.S. consumers spent an average of about $11 million a minute, and sales in the last few hours of Cyber Monday usually accounted for about 30% of total sales.

Adobe expects total sales in the U.S. shopping season to reach $1438 billion this year, and the five-day online shopping week from Thursday to Monday will achieve 20% of sales in the U.S. sales season. The trend of online shopping in the United States is more and more moving. Over the past weekend, 75% of online transactions have been done through mobile phones. Black Fridays Internet sales reached $5.4 billion, up more than 22% year on year.

In the month from November 1 to December 1, American consumers have spent $72.1 billion, and the overall sales volume of this shopping season is expected to exceed $1437 billion.

Although online sales in the U.S. hit a new high on Monday, it is only one fifth of the 268.4 billion yuan sales set by Chinas double 11 tmall recently. Analysts believe that the transformation of traditional retailers in the United States is still relatively slow.

Yu Jian, general manager of Kaidu consumer index in China, told the first financial reporter: online Monday was originally an exclusive promotional activity for e-commerce, similar to double 11 . Now double 11 has been an online and offline all channel promotional carnival. The trend of online and offline all channel integration in the United States is also strengthening, and the border is increasingly blurred, but the speed of integration is willing It must be slower than at home.

Take Toys R US as an example. Toys R US doesnt regard Black Friday or double 11 as a big promotion, because more than 80% of our toys are not self owned brands, and the promotion will reduce our profit and even loss on these products. Nicholas green, managing director of Toys R US China, told CFI. He added that while online is important for retailers, only a small part of Toys R US revenue comes from online. 80% - 90% of our revenue is still in physical stores, so we will invest more in physical stores. The toy industry pays more attention to on-site experience, which is different from other retailers, ZHUGE min told CFI Source: the first financial editor in charge: Qiao JunJing, nbj11279

Take Toys R US as an example. Toys R US doesnt regard Black Friday or double 11 as a big promotion, because more than 80% of our toys are not self owned brands, and the promotion will reduce our profit and even loss on these products. Nicholas green, managing director of Toys R US China, told CFI. He added that while online is important for retailers, only a small part of Toys R US revenue comes from online. 80% - 90% of our revenue is still in physical stores, so we will invest more in physical stores. The toy industry pays more attention to on-site experience, which is different from other retailers, ZHUGE min told CFI