After the announcement of the financial statements, the stock price before the headlines fell by about 1%. As of December 3, the stock price of the top story fell 53.07% in the year.
In terms of key operation indicators, the monthly average number of active users (MAU) in the quarter was 134 million, a year-on-year increase of 105.3%; the daily average number of active users (dau) in the quarter was 42.1 million, a year-on-year increase of 97.7%; the daily average use time of active users was 61.3 minutes, up from 60 minutes in the second quarter.
From a month on month perspective, the growth of interest headlines has slowed down but slightly recovered in the third quarter, with Mau and dau up 12.6% and 8.79% on the previous quarter, higher than 7.2% and 3.2% in the second quarter of this year.
Reflected in the financial statements, the marketing expenses of the headlines rose again. In the third quarter, the marketing expenses of the headlines were 1.503.2 billion yuan, an increase of 43.9% year-on-year. The sales expenses accounted for 106.8% of the companys revenue, up from 95.4% in the second quarter of this year.
According to the report, the user participation cost of the company in the third quarter was 536.1 million yuan, up 11.5% year-on-year; the customer acquisition cost was 788.3 million yuan, up 48.1% year-on-year, and the acquisition cost of each new user was 6.58 yuan, up 6.01 yuan and 6.93 yuan respectively in the same period of last year and the second quarter of this year.
Tan siliang, chairman and CEO of funny headlines, said that there is still a huge potential for emerging market users and their commercial value. Interesting headlines will continue to promote strategic growth and improve the health of the platform to achieve long-term and sustainable development.
Tan siliang said that the Midu express app, which was launched in May, has more than 3 million daily active users since it was launched online in May this year. In October this year, the headline announced the completion of the $100 million round B financing led by CMC, plus the $18 million round a financing completed by the end of last year, and the cumulative financing amount of Midu reached $118 million.
For the next quarters results, the headline forecasts a revenue range of 1.6 billion to 1.62 billion yuan in the fourth quarter of this year.
Beijing News reporter Lu Yifu editor Wang Jinyu proofread by Li Shihui
Source: responsible editor of Beijing News: Yao Liwei, nt6056