Apple or adjust iPhone release frequency to twice a year

 Apple or adjust iPhone release frequency to twice a year

In his research report, Chatterjee said that Apple will launch four new iPhones next year, including a 5.4-inch, two 6.1-inch and a 6.7-inch model. Starting in 2021, Apples new iPhone will be released once in spring and once in autumn. Chatterjee believes that the change in release time may help Apple eliminate the seasonal impact before and after the launch of the new iPhone, and be in a better position to compete with competitors products throughout the year.

Chatterjee also said that the new iPhone release schedule can help Apple reduce the impact of product cycle errors, which means that if Apple makes a major mistake on the new iPhone, it has the opportunity to fix or make other adjustments faster rather than wait a year until the next new iPhone release.

There is reason to believe that enabling people to understand the iPhone product cycle from 2020 to 2021 earlier will have a positive impact on their sales, Chatterjee wrote in his research report He expects all of the new iPhones to be launched in 2020 to support 5g networks, while the two high-end models will be equipped with 3D sensors, which scan the surrounding environment in 3D.

There is no doubt that the most concern in the Chatterjee research report is the change of iPhone release mode. The last time Apple adjusted the iPhone release mode was eight years ago when the iPhone 4S was released, from the previous summer to autumn. Two new iPhones will be released in the first half of 2021, followed by two more in the second half of 2021, according to Chatterjees sources. This may not only be a better way to deal with the growing number of iPhone models, but it will also make apple and Samsung release their flagship products in a more consistent way every year. (Liu Chun)

Source: Qiao JunJing, editor in charge of Netease Technology Report