The urgent task of waterdrop fund-raising is to set up the corresponding management system and norms, use the system to regulate the offline fund-raising consultant service behavior, and open to the community, self-monitoring and accept social supervision.
On November 30, after the report undercover real photo hospital sweeping fund-raising, audit loopholes attracted public attention on the Internet, waterdrop raised a response in the official micro blog for the first time, and said that from now on, the offline service team comprehensively suspended service, rectified and thoroughly investigated similar violations.
With the rapid development of Chinas economy, it is very important for the fair and just development of our society to adjust the income distribution through the development of social charity for three times. Based on this background, the Internet crowdfunding platforms such as waterdrop fund came into being and achieved rapid development; also benefited from this platform, social individuals have more mutual aid, so as to help each other in the same boat. However, in the development process of Internet crowdfunding platform, openness and transparency, standardization of industry management, and whether good money is used well have been questioned. For example, in May 2019, Wu Shuai, a cross talk actor of Deyun society, raised 1 million yuan in shuidi fund-raising, but netizens revealed that he had two suites, a car and other properties in Beijing. He questioned whether the credibility of shuidi fund-raising and internal management were standardized, and whether the charity fund was supervised.
This time, the problem of offline fund-raising consultant was exposed, such as recruiting fund-raising consultant, in the name of volunteer to help some elderly patients with low Internet use level to quickly use the platform for self-help, but in fact, through consultant to encourage more patients to ask for help and make donations in order to strive for Internet The flow in the economic era aims to realize its commercial value, that is, the users of public welfare fund-raising are transformed into commercial insurance participants to realize commercial benefits in commercial insurance.
In fact, while promoting philanthropy, waterdropper fund strives for commercial benefits. Its ok if it doesnt hurt philanthropy itself. After all, philanthropy also needs costs. Especially when waterdropper fund doesnt charge, it can bring certain benefits to the platform through the innovation of operation mode as operation cost. It can be said that there are more than one stroke, which is also an inevitable choice for long-term development.
In this sense, it is a good attempt to establish offline fund-raising consultant for waterdrop. If the operation is standardized and managed, offline fundraising consultant should realize the following benefits: first, explain the fundraising methods and rules of water drop fundraising to patients, so that patients with real needs can realize self rescue with the help of the platform. The second is to carry out on-site supervision, that is, through the consultant on-site understanding of the patients family, property, illness, need for rescue costs, etc., to effectively avoid some fraudulent donation behaviors. Third, in this process, consultants explain and publicize the knowledge and policies of medical commercial insurance, and let the patients who have the ability or need assistance for a long time participate in the commercial medical insurance, whether it is for the patients or the medical security industry in China, the advantages outweigh the disadvantages.
However, the service behavior of offline fund-raising consultant should have boundaries, distinguish the primary and secondary, and be strictly supervised, especially in the balance of charity and commercial interests. As a public welfare charity platform, it should be standardized and strictly supervised by the system, so that offline fund-raising consultant can return to the nature of public welfare, reflect the nature of public welfare, and truly serve and supervise specific groups Whether the fundraiser is in line with the specified positioning of the platform, etc.
However, under the so-called internal assessment mechanism, such as the maximum Commission of 150 yuan per order, monthly income of 10000 yuan, and elimination of the last place pointed out in the review, under the effect of these incentive and constraint mechanisms, in order to complete the task and strive for more flow, the consultant, as a volunteer, guides the patients to raise funds by sweeping the floor in the hospital, and even some consultants deliberately Misinterpret the rules of waterdrop fund-raising, such as claiming that after the money is raised, the company will not investigate the whereabouts of fund-raising, which will further damage the credibility of the platform, but also bring a very adverse impact on the reputation of offline fund-raising consultant.
Therefore, the urgent task of waterdrop fund-raising is to set up corresponding management system and norms, use the system to regulate the offline fund-raising consultant service behavior, and open to the community, self-monitoring while accepting social supervision. In this process, the established system should ensure the public welfare attribute of offline fund-raising consultant, take charity service, supervision and audit as the first responsibility and obligation, instead of excessive pursuit of flow, let commercial interests erode charity and damage the foundation of public welfare.
Muding (Financial commentator)
Source: responsible editor of Beijing News: Qiao JunJing, nbj11279