Google, the global technology giant, fired its first shot at the election. According to Taiwans China Times on Thursday, Google officially announced on its official website that from November 15 to January 17 next year, all Google advertising platforms will suspend accepting campaign advertisements of Taiwan candidates, and clearly name candidates from President, vice president to political parties, legislative committee and so on. The campaign advertisements will be all not accepted and formally draw a clear line with Taiwans politics. Chen Youzhen, senior associate director of government affairs and public policy in Taiwan, said that Google believed that in the process of multiple communication, it must measure democratic values, policy norms, business responsibilities and social perceptions, and frankly said that to achieve the above-mentioned points in Taiwan is a difficult and careful challenge. In the face of false information, Chen Youzhen said that it takes time to change, but the election is imminent; in the face of many campaign ads, Google cant effectively crack down on false information, so its better to temporarily close campaign ads to avoid future twists and turns. According to the China times, the spread of Googles political advertising policy shows that there are verification requirements on advertisers only for election advertisements in the EU, India and the United States; it is more strict for Canada, refusing advertisements for federal political parties, current members and candidates for members of Parliament, while Google suspends ads for general level candidates, Taiwan is still the first time, which is the first case in the world.
Faced with the same challenge, Facebooks approach is quite different. Facebook announced the official implementation of transparency tools for social issues, elections or political related advertising in Taiwan, yonhap.com said Thursday. Anyone who wants to publish advertisements related to social issues, elections or politics in Taiwan must confirm their identity and location in advance, and disclose the funders of the advertisements, so that the advertisers can take responsibility for the Facebook advertisements they publish. In addition, when publishing advertisements related to social issues, if they involve political concepts and governance, civil and social rights, environmental politics, economy, security and foreign policies, they must apply for authorization in advance. Others, like Twitter, have opted to ban all political advertising on the platform from November 22. Yahoo Qimo has been committed to the development of video and audio in recent years. At present, there is no ban on campaign advertising. Because there is no political burden, Yahoo! TVs wind to Taiwan selection of political issues, click through rate is the biggest key.
Source: editor in charge of Global Times: Wang Fengzhi, nt2541