How to break through the worlds top ten most profitable IPS when the US and Japan take over Chinas IP?

category:Finance
 How to break through the worlds top ten most profitable IPS when the US and Japan take over Chinas IP?


Lu Di, chairman and CEO of Tongdao uncle, said that at present, the domestic IP market is in the ascendant. IP including novels, animation, music, games and self media is continuously incubating in high frequency, and even some brands are sniffing business opportunities and embarking on the path of IP.

Rudis fellow uncle started in the media and became popular with constellation Tucao comics. After that, he transformed into a new IP company, which is based on IP, which is the core, content, authorization, derivative, and the four major business segments of the electricity supplier.

According to Chen Shaofeng, vice president of Peking University Institute of cultural industry, China has a large industrial space in the future, but there is still a huge gap between the current IP development and the global head IP. Chen Shaofeng told NetEase Finance that Chinas IP should strengthen the combination of story IP, image IP, product IP and Enterprise IP.

In 2016, IP was wildly sought after, and it was said that the IP market scale has a trillion yuan space. Capital competition leads to high IP copyright fee. According to media reports, in 2016, IP prices rose by about 50% compared with previous years, and some high-quality IP prices easily exceeded 10 million yuan. In the second half of 2017, the IP concept gradually stalled.

In Rudys view, after the IP heat, the industry should face up to the existing problems. For example, the life cycle of IP, how to achieve a truly healthy diversified income. For Chinas current IP development status, Shen Meng, director of Xiangsong capital, told NetEase Finance that the key to the problem lies in the content side, IP content is becoming increasingly thin, lacking resonance with the audience, resulting in low market demand for consumption.. Rudy believes that building super IP can not be achieved overnight. If you want to run healthily for a long time, you need a more mature industrial chain and a clearer business path. Chen Shaofeng expressed a similar view to NetEase Finance and economics. He believed that the development of content industry must have industrial chain (and vertical operation), so it needs the business model of industrial chain (such as Pixars Toy Story) or vertical cross-border business model. (Wang Wenhua) source: NetEase Finance and economics author: Wang Wenhua editor in charge: Wang Xiaowu Gu NF

In Rudys view, after the IP heat, the industry should face up to the existing problems. For example, the life cycle of IP, how to achieve a truly healthy diversified income.

For Chinas current IP development status, Shen Meng, director of Xiangsong capital, told NetEase Finance that the key to the problem lies in the content side, IP content is becoming increasingly thin, lacking resonance with the audience, resulting in low market demand for consumption..

Rudy believes that building super IP can not be achieved overnight. If you want to run healthily for a long time, you need a more mature industrial chain and a clearer business path.

Chen Shaofeng expressed a similar view to NetEase Finance and economics. He believed that the development of content industry must have industrial chain (and vertical operation), so it needs the business model of industrial chain (such as Pixars Toy Story) or vertical cross-border business model. (Wang Wenhua)