Beijing News (reporter promised Chen Weicheng) on the morning of November 15, at the 2019 China Mobile Global Partner Conference, Yang Jie, chairman of China Mobile, said that China Mobile would optimize its brand system and accelerate the upgrading of full-scale user services. We will carry out three major brand upgrading actions, namely, global communication, dynamic zone and Shenzhouxing, and launch family and government enterprise market brands.
Yang Jie said at the conference that China Mobile will promote brand upgrading. Focusing on the diversified needs of high-end enjoyment, fashion interest, affordable and convenient, it will carry out three brand upgrading actions of global communication, dynamic zone and Shenzhouxing, and innovate and launch family, government and enterprise market brands. Strengthen joint promotion, build a brand sharing and co creation platform for partners, innovate brand authorization, cooperative operation and other modes, coordinate points, discounts, contacts and other resources, strengthen joint brand promotion, promotion and service, and release brand spillover effect.
Yang Jie said that China Mobile insists on taking service as the basis of enterprise development, keeps pace with the times to improve the brand service system, constantly meets the personalized, diversified and customized needs of users, and practically improves users awareness, trust and satisfaction. Build service reputation, adhere to user-centered, deepen the construction of all-round, whole process and all staff service system, set up 5g user service seats, and provide one-stop convenient service without changing card, number and network access. Combine the upstream and downstream of the industrial chain to forge the end-to-end excellent quality of the network, and effectively guarantee the user perception.
New Beijing News reporter promises Chen Weicheng, editor, Liang Yuan, proofreader, Li Xiangling
Source: responsible editor of Beijing News: Wang Fengzhi, nt2541