On November 1, the State Administration of radio and television issued the notice of the general office of the State Administration of radio and television on strengthening the management of online audio-visual e-commerce live programs and advertising programs during the period of double 11 (hereinafter referred to as the notice).
The notice requires that during the double 11 period, the service content of online audio-visual e-commerce live programs and advertising programs shall be standardized, and the programs shall not contain vulgar, vulgar, kitsch plots or scenes, and the scandals and low achievers shall not be allowed to speak out. The language of online audio-visual e-commerce live programs and advertising programs shall be civilized and standardized, and shall not exaggerate, cheat or mislead consumers.
In the notice, SARFT explained that online audio-visual e-commerce live programs and advertising programs include information services, embedded advertising, creative plug-in, live shopping, shopping short videos, etc.
According to the notice requirements, the contents of online audio-visual e-commerce live programs and advertising programs (including information services, embedded advertisements, creative medium insertion, live shopping, shopping short videos, etc.) shall not only comply with the laws and regulations on advertising management, but also comply with the relevant regulations on online audio-visual program management. We should conscientiously implement the requirements of advertising and publicity should also focus on guidance, conscientiously enhance political awareness, guidance awareness, responsibility awareness and legal awareness, run the guidance management through all aspects of program production, review, broadcasting, etc., and ensure the guidance, content and personnel.
Li Jiaqi is not flustered when it comes to live delivery of goods?
It is worth noting that the live shopping, which is required to strengthen management during the double 11 period, has been combined with online red in recent years on the Internet platform, resulting in the mode of online red with goods.
Many of them have strong carrying capacity, among which Li Jiaqi, the lipstick elder brother with OhMyGod as the mantra, has the first-class carrying capacity. On October 21, the first day of tmalls double 11 pre-sale this year, he sold more than 10000 Lipsticks in five minutes, reaching the top of Taobao live broadcast anchor list. This year, on the first day of Taobaos 618, he sold 5000 single quintessence in 3 minutes, and sales exceeded 6 million.
But recently, Li Jiaqi demonstrated in the live broadcast that its hard to shovel eggs when they are stuck on the pan, but Li insisted that it wont stick..
Although the manufacturer later publicly responded that there was no problem with the quality of the product, Li Jiaqi was not very good at cooking. Because of the reasons such as putting too low temperature eggs in the hot pot and too little oil in the pot, Li Jiaqi stuck the eggs to the pot during the demonstration, but many netizens did not buy it, and questioned that Li Jiaqi had not used the sold non stick pot before the live broadcast.
In fact, there are many problems behind the booming data of netred economy in recent years, and there are many things that cause attention due to the serious quality problems of products, the sale of fake products and the amount of brush.
According to Southern Metropolis Daily, last October, the first case of transnational anti-counterfeiting and the first case of Mei PI cat lady returning home to surrender caused heated discussion. The online red big V once had 630000 Weibo fans, making more than 3000 pairs of fake Korean brand glasses sold out within five minutes of being put on the shelves, with a revenue of more than 1.9 million and a profit of hundreds of thousands. After being exposed by fans, Mei Pi almost destroyed the computer hard disk, transferred the tail goods, burned the bills, dismissed the employees and withdrew a large amount of cash to flee the country overnight.
The cat lady couple returned home to turn themselves in 48 days after their escape.
In July this year, Jiaxing police in Zhejiang Province reported a case of wanghong suspected of selling toxic and harmful weight-loss drugs. Cai, who has 110000 fans on Weibo, sells slime, a weight-loss drug that contains sibutramine, which can cause nervous disorders and even death in severe cases.
Net friend: make money need bottom line!
Double 11 is coming,
Will you buy the products with online Red live?
Source: responsible editor of China Youth Daily: Du Shuo, nb12556