2019 Netease Entertainment Festival is held with stars shining to release the strongest power

category:Ent
 2019 Netease Entertainment Festival is held with stars shining to release the strongest power


Covering idol, film, television and music, releasing the strongest power

In the content consumption upgrading strategy of Netease media, the most representative layout in the field of culture and entertainment, fun and entertaining pop-up content with attitude are deeply loved by young people. In order to be able to clearly show the entertainment attitude from multiple perspectives, the 2019 Netease Entertainment Festival focuses on youth and fun, creating three links of positive youth, positive fashion and positive pioneer, which respectively award various kinds of awards for positive energy people and things in the idol field, music field and film and television variety field.

Among them, the positive youth link is intended to invite the traffic of the entertainment industry, from idol, which has been accumulating popularity in the early years, to the mens and womens delegations who have become popular in the whole network in recent years; the positive popularity link is intended to invite the opinion leaders of the music industry (singers, songwriters, arrangers, etc.), who use music to promote cross industry development; the positive pioneer link is intended to invite About famous representatives of the industry, representatives of various fields of film and television, they constantly break through themselves and convey their upward attitude with the best works.

Celebrities participating in the 2019 Netease Entertainment cross-border event will be starry, and many celebrities in the entertainment industry will appear on the scene, more dazzling performances for the audience, and release the strongest power of the entertainment era.

At present, the media industry has entered the second half, and the content consumption market is in the ascendant. The core ability of the future media is the ability to make fashion. Ding Lei, founder and CEO of Netease, said in a speech at the 2019 China Internet media forum that the media should return to the main battlefield, not only by carefully polishing the content, source professional credibility, but also by means of streaming, adapting to the popular context, and producing pop money.

The 2019 Netease Entertainment Festival is a collective recognition of entertainment stars, industry figures and high-quality works. In recent years, as the leader of content consumption upgrading, Netease media has made many industry conferences into famous brands, including Netease economists annual meeting, Netease future technology summit, Netease womens media awards, etc. In 2017, Netease Entertainment cross border Festival gathered many celebrities including Guo Jingming, Lin Zhiling, etc. to jointly show the cross-border spirit of having attitude. This time, Netease media will carry on the past, join hands with representatives in the entertainment field, pay homage to the entertainment spirit of the times, convey a young, fashionable, optimistic, positive and positive attitude towards entertainment, and lead the upgrading of content consumption in the entertainment field.

Entertainment naturally has the genes of youth and individuality. Netease media increased the production and operation of creative content in the field of culture and innovation, built a more diversified content ecology according to the needs of different users, and adhered to Neteases consistent insistence on quality content, aggregated high-quality content, and realized the audiences wide coverage, strong cognition and high trust in content value. In 2019, Netease media launched a new marketing strategic concept - Ruixiang life circle, which is based on data and driven by value content, realizes the whole network distribution and creates a marketing resource system with full coverage of the entire Internet marketing users. Through the deep cultivation of content, Netease media and young popular culture form a tacit resonance, which not only helps young people express their attitude, but also conveys the brands young attitude. In the future, Netease media will continue to build a content marketing matrix of big platform + strong originality + high empowerment, create an interesting and useful personalized content platform, and make full use of the convergence of the platform to give full play to the value power of Neteases young ecological content, reach multiple circles, become a content brand loved by young people, and provide users with two-wheel drive of technology and content Quality content, maximize customer value, and contribute positive energy to society. Source: Netease Entertainment editor: Hu Mengyao, nk5655

Entertainment naturally has the genes of youth and individuality. Netease media increased the production and operation of creative content in the field of culture and innovation, built a more diversified content ecology according to the needs of different users, and adhered to Neteases consistent insistence on quality content, aggregated high-quality content, and realized the audiences wide coverage, strong cognition and high trust in content value. In 2019, Netease media launched a new marketing strategic concept - Ruixiang life circle, which is based on data and driven by value content, realizes the whole network distribution and creates a marketing resource system with full coverage of the entire Internet marketing users. Through the deep cultivation of content, Netease media and young popular culture form a tacit resonance, which not only helps young people express their attitude, but also conveys the brands young attitude.

In the future, Netease media will continue to build a content marketing matrix of big platform + strong originality + high empowerment, create an interesting and useful personalized content platform, and make full use of the convergence of the platform to give full play to the value power of Neteases young ecological content, reach multiple circles, become a content brand loved by young people, and provide users with two-wheel drive of technology and content Quality content, maximize customer value, and contribute positive energy to society.