According to the official microblog of Jingdong, on November 11, the global good things festival of Jingdong was opened, and the digital products of mobile phones and computers were sold well. From 0:00 on November 1, Beijing time, the sales volume of notebook computers exceeded 90000 in the first five minutes. Jingdongs mobile phone category sold more than 10000 sets in 18 seconds. By 1:00 sharp, the top three products searched in an hour were iPhone 11, Huawei mate 30 and airpodspro. Within one hour, the sales of Yijia, oppo and vivo increased by 300% year on year, the turnover of smart watches increased by 424% year on year, and the turnover of AI smart speakers increased by 20 times year on year.
The sales of Jingdong home appliances also exploded, with more than 10000 65 inch large screen TVs sold in 20 seconds; the turnover of Dyson hair dryer increased by more than 200% year on year; the turnover of Jingpin home appliances with c2m reverse customization accounted for more than 15% of the total turnover of Jingdong home appliances.
Other categories such as beauty makeup and fresh food also perform well. In the first ten minutes, the turnover of Jingdong supermarket increased by 600% over the same period last year. In the first hour, the turnover of beauty products reached 12 times of the same period of last year. The turnover of dry food, alcohol, cleaning, pets and other categories was 10 times higher than that of the same period of last year. The turnover of fresh products was nearly 6.5 times higher than that of last year. The turnover of health products in Jingdong was 276% higher than that of last year. The turnover of automobile and related services was 154% higher than that of last year.
Jingdong said that it won the first battle of the pre-sale period on November 11, with the total turnover in the pre-sale period reaching 6.8 times of the same period last year. After the full opening of the final payment of the pre-sale at 0:00 on November 1, the pre-sale turnover of the whole day of last year has exceeded only ten minutes. Apple, Huawei, Lenovo, Midea, Haier, Dyson, Panasonic, Xiaomi, Sony, P & G, Unilever and other international well-known brands have pre-sale turnover of more than 100 million yuan.
This year, the schedule of Jingdong double 11.11 has been adjusted: Nov. 1-nov. 8 is the special session, Nov. 9-nov. 11 is the climax period, Nov. 12-nov. 15 is the return period, including the pre-sale period, which lasts for nearly a month.
Source: Wall Street editor in charge: Wang Fengzhi, nt2541