Tencent: game may export Chinese culture overseas before film

category:Internet
 Tencent: game may export Chinese culture overseas before film


Surging journalist Chen Yuxi

We slowly found some feelings of going to sea , and will increase investment in (game) going to sea in the future. Especially in the future, after products like AOV (arena of Valor), we hope that products with pure Chinese themes or combined with Chinese elements can achieve greater success in the world.

Recently, Yao Xiaoguang, vice president of Tencent and President of Tianmei studio group, accepted the media interview including surging journalists and made the above statement.

Yao Xiaoguang, a senior game producer, is responsible for Tianmeis game studio group products, including QQ flying car, love elimination every day, cool running every day, crossing the line of fire: the king of gunfight, etc.

Yao Xiaoguang expressed his opinion in August this year that Tencents game revenue and user volume have reached the first place in the world, and the next challenge is how to be accepted by more overseas users.

Choose partners around the world and look for possibilities

In the interview, Yao Xiaoguang told reporters that Tencent game has established user research teams around the world, there are totally different cultures, even legal, religious and other factors around the world, and the challenge here is very big. I hope our work will meet the needs of China and more parts of the world, Yao said

Yao also revealed that Tencent will increase investment in overseas R & D business, and Tianmeis Los Angeles office will soon be completed.

Tencents investment in the field of overseas Games has been quite frequent. Tencent holds shares in many overseas game companies, including riotgames (fist game), epic, supercell, Ubisoft (Ubisoft), Activision Blizzard (Activision Blizzard), paradox, frontier, Miniclip, Funcom, etc., covering research and development, distribution and other fields.

We have been looking at whether there are appropriate opportunities to cooperate, not only in the United States, but also in the global selection of partners, including Europe and Japan. We have been looking for all kinds of possible cooperation and learning from some global experiences. Yao Xiaoguang said.

Specifically, Yao Xiaoguangs Tianmei studio group has recently cooperated with Activision Blizzard (Activision Blizzard), a well-known American game manufacturer, to launch a mobile version of the classic game call of Duty: mobile. In addition, in July, Tianmei announced that it would cooperate with the Pok u00e9 mon company to develop new games.

On the distribution side, Tencent Tianmei has long-term cooperative relationships with Garena in Southeast Asia, netmarble in South Korea, aiming.inc in Japan, etc., including user and market research, overseas marketing and distribution, localized operation, etc.

The game will precede the movie and export Chinese culture overseas

Although Chinas game market has a considerable scale, it has been questioned in the past about its ability to produce 3A games (high input, high-quality games). 3A games are regarded as the exclusive property of overseas game manufacturers.

Taking game talents as an example, Yao Xiaoguang said, our university education has trained fine arts and technical talents very well, but there is a clear lack of creative planning talents, which is a very obvious short board. Their ability to come up with more creative ways of playing and more interesting plots is not enough. But the skills of our technicians and artists are very strong.

Yao Xiaoguang said that in the field of mobile games, China is actually ahead of some companies in the world, but in terms of larger games or console games, we may still need a long time to accumulate.

However, with the strength and influence of Chinese Games increasing, Yao Xiaoguang thinks, its my own feeling that the game may export Chinese culture overseas before the movie.

Yao Xiaoguang recalled that when he was 17 years old, he played with medieval European themes such as Diablo, which made me have a great interest in medieval themes. So games can stimulate young peoples interest in some cultures. At that time, I was determined to make games with Chinese themes in the future. Now Tencent game is trying to use interactive technology and traditional culture to do more integration. For example, the elements of Dunhuang culture, Kunqu Opera and Shu embroidery are integrated into the glory of the king.

The game can integrate poetry, literature, art and even film art, but also has interactivity and sociality, which is not available in other art forms before. Because of these attributes of the game, some things, especially the traditional culture, can be young and accepted by young people.

I hope the overall social environment can understand and accept the game more

In the interview, Yao Xiaoguang also responded to such topics as minors addiction to games.

Since its release at the end of 2015, glory of the king has become popular rapidly. In 2017, it was widely disputed because of the problem of minors addiction. In 2018, relevant regulatory authorities further strengthened the supervision of the game industry, suspended the distribution of game titles, promoted the construction of minors anti addiction system for game manufacturers, and urged them to fulfill their social responsibilities.

On October 21, the law on the protection of minors (Revised Draft) was submitted to the Standing Committee of the 13th National Peoples Congress for deliberation. The revised draft provides for issues such as the addiction of minors to the Internet. In the revised draft, a special chapter network protection was added to comprehensively regulate the concept of network protection, network environment management, relevant corporate responsibilities, network information management, personal network information protection, prevention and control of network addiction, etc. It is stipulated that time management shall be implemented for minors to use online games, and the specific measures shall be formulated by the State Council.

Yao Xiaoguang introduced that Tencent has established a youth anti addiction system, you can see that there are many levels of settings, parents can bind their children in the (anti addiction) system, limit his online time, consumption, behavior in the game, etc. Tencent said that at present, Tencent health system has covered 97.3% of the active users of Tencent mobile games and end games, of which all mobile games have been basically connected. In the future, Tencents game products that cant support the health system will be gradually decommissioned. Yao Xiaoguang also said, of course, we need to manage and regulate well, just like movies have good movies and bad movies, so do games. We want games with positive energy and better games. I hope that the overall social environment can understand and accept the game more and avoid the bad game In addition, Yao Xiaoguang said, Tencent games will do more functional game exploration. Source: surging news editor: Wang Fengzhi, nt2541

Yao Xiaoguang introduced that Tencent has established a youth anti addiction system, you can see that there are many levels of settings, parents can bind their children in the (anti addiction) system, limit his online time, consumption, behavior in the game, etc.

Tencent said that at present, Tencent health system has covered 97.3% of the active users of Tencent mobile games and end games, of which all mobile games have been basically connected. In the future, Tencents game products that cant support the health system will be gradually decommissioned.

Yao Xiaoguang also said, of course, we need to manage and regulate well, just like movies have good movies and bad movies, so do games. We want games with positive energy and better games. I hope that the overall social environment can understand and accept the game more and avoid the bad game

In addition, Yao Xiaoguang said, Tencent games will do more functional game exploration.