Figure: wind power station supported by Apple clean energy fund
Apple Q4 Revenue $64 billion Cook: iPhone sales improved
Netease technology news on October 31, according to foreign media reports, Apple released the fourth quarter of fiscal 2019 on Wednesday, local time in the United States. Tim Cook, the companys chief executive, said in a subsequent financial report conference call that Apple saw a lot of positive factors in its Chinese business and reiterated that it feels good about its Chinese business.
Apples fourth quarter revenue in Greater China fell 2% year-on-year, and cook said the company has taken a number of measures to solve the problem, which together are helping to reverse the difficult situation it faces in Greater China.
We had a great performance in China in September, with the iPhone 11, the iPhone 11 pro and the iPhone 11 promax selling very well, Cook said. We are very satisfied with what we have achieved there.
As you can see from the data, our business in China has improved significantly since the beginning of this year, with revenue falling from 20% to 2% year on year, he continued. Excluding the impact of the exchange rate, we actually even increased by 1%. We obviously want it to be better and we feel good about our performance there.
Cook reiterated that the new iPhones are very popular in China, saying the products are part of several measures Apple has taken at the same time to reverse the downward trend of its business in China.
I think turning China around is the result of a combination of factors, including price cuts, support for installment payments, trade in and so on, all of which have changed the situation, he said.
Cook stressed that although he paid special attention to the iPhone, there was more to be done in China. Our services business has grown by double digits and we are starting to see more games this quarter, he explained.
Wearable devices are also very good at the corporate level, even better in China, where there are many positive drivers, he concluded.
For apple, China is a crucial growth region and the companys third largest market, accounting for $11.13 billion of its $64 billion revenue in the quarter, but still below $11.4 billion in the same period last year. (small)
Source: Wang Fengzhi, editor in charge of Netease Technology Report