Comments: Young people should be vigilant against the routine of e-cigarette merchants

category:Finance
 Comments: Young people should be vigilant against the routine of e-cigarette merchants


Iced watermelon, fragrant green tea, taro ice cream, White Peach Oolong tea... This is an electronic cigarette flavor specially designed for young people; atomizing stick, energy stick, angel stick... This is the elegant name of electronic cigarettes for young people; the electronic fireworks teaching video teaches young people to think of smoking as fashionable and cool.

Reporters noted that electronic cigarettes have accelerated to spread to young people.

Community supermarkets, convenience stores, everywhere you can see bright colors, a variety of electronic cigarettes, placed next to the two-dimensional code of receipt, very conspicuous, very convenient to buy. Ms. Liu, a Beijing resident, told reporters that she often saw young people buying electronic cigarettes.

In addition, on some social networking platforms and video platforms, there are a large number of videos full of young people playing with electronic cigarettes. There are also many articles advocating the harmlessness of electronic cigarettes and the so-called electronic cigarette fashion. They call electronic cigarettes indispensable fashion accessories for the new generation.

Data from China CDC show that compared with 2015, the proportion of people surveyed who have heard of, used and now use e-cigarettes has increased; the proportion of young people using e-cigarettes is relatively high, and the age group of 15-24 is the highest.

Many young people use electronic cigarettes as toys for entertainment and leisure, which is harmful to their health. Chen Feng, deputy director of respiratory department of Chengdu Third Peoples Hospital, pointed out that although electronic cigarettes do not contain tar, nicotine is still harmful to health. Some electronic cigarettes contain more nicotine than traditional cigarettes.

E-cigarette vendors compete for more routines in the youth market

In order to compete for the youth market, electronic cigarette manufacturers have formed a series of routines.

u2014u2014 Playing Three View Cards, called advocating values, is actually advocating electronic cigarettes. Recently, reporters found that an article about the psychological journey of e-cigarette salesmen appeared in many social networking platforms and youth groups. In addition to describing the struggle experience of an e-cigarette salesman in exquisite writing, the article emphasizes that qualified e-cigarettes have less impact on the body than cigarettes, and do not harm the people around them. Therefore, e-cigarette is a harm reduction product and the best alternative to cigarette.

After investigation, the reporter confirmed that this article is actually a soft text for the promotion of an electronic cigarette brand. At the same time, public relations personnel sent articles links to more than 500 Wechat groups, together with forwarding language and Wechat Red Packet, for forwarding. Industry insiders told reporters that this is also the current brand promotion of electronic cigarettes commonly used methods.

u2014u2014 Play the health card, claiming that smoking electronic cigarettes can quit smoking, strengthen the body, and beauty. Many brands of electronic cigarettes not only avoid the harm of nicotine and other components in products, but also self-praise health. Some claim that the product contains vitamins, collagen, melatonin, lactic acid bacteria and other beneficial ingredients, not only does not harm the body after taking, but also can improve immunity, beauty and anti-aging, refresh the brain, calm the mind and help sleep, invigorate the spleen and protect the lung, eliminate fatigue, sober up alcohol...

Implementing electronic cigarette regulation is still difficult

Mao Qunan said, In view of the unsafe nature of e-cigarettes, there will be an impact on the formation of adolescentshealthy behavior habits, so we must strictly strengthen the supervision of e-cigarettes.

In 2018, the relevant departments clearly stipulated that the main body of our market should not sell electronic cigarettes to minors. The reporter visited some supermarkets selling e-cigarettes in Beijing, Chengdu and other places, and found that the salesperson did not ask the age of the buyer, nor asked to show his ID card to buy. There are also some convenience stores with automatic checkout system. After purchasing electronic cigarettes, they can check out independently without any confirmation of age. According to the reporters investigation, in addition to the regular channels, in some social media, friends circle micro-businesses can easily buy illegal electronic cigarette products or consumables. In addition, reporters found in the investigation process that the lack of authority, clear, unified industry standards and regulatory authorities is not conducive to improving the regulatory effectiveness. At present, some places are beginning to strengthen the regulation and management of electronic cigarettes. On October 1, Shenzhen has brought electronic cigarettes into tobacco control management. Chengdus proposed new smoking control regulations also explicitly include smoking electronic smoke within the scope of control. Source of this article: Xinhua responsible editor: Yang Zeyu_NF6036

In 2018, the relevant departments clearly stipulated that the main body of our market should not sell electronic cigarettes to minors. Reporters visited some supermarkets selling electronic cigarettes in Beijing, Chengdu and other places, and found that the salesman did not ask the buyers age, nor did he ask for an ID card. There are also some convenience stores with automatic checkout system. After purchasing electronic cigarettes, they can check out independently without any confirmation of age.

According to the reporters investigation, in addition to the regular channels, in some social media, friends circle micro-businesses can easily buy illegal electronic cigarette products or consumables.

In addition, the reporter found that the lack of authority, clear and unified industry standards and regulatory authorities is not conducive to improving regulatory effectiveness.

At present, some places are beginning to strengthen the regulation and management of electronic cigarettes. On October 1, Shenzhen has brought electronic cigarettes into tobacco control management. Chengdus proposed new smoking control regulations also explicitly include smoking electronic smoke within the scope of control.