Theres nothing you can do about it.

category:Finance
 Theres nothing you can do about it.


Over the past few years, it has launched a number of new functions, launched several new products, and constantly tried on the road of commercialization, but it has started new projects, closed down, started new plans, and was silent. Finally, it can only rely on external financing to give itself time to continue trying.

Its lucky to know. It is still the pronoun of serious, serious and high-quality content in the Chinese Internet. Others need it and can win trial and error time for it. On August 12, Zhizhi announced acceptance of $434 million in F-round financing led by Fast Hand and followed by Baidu.

But at this time, it is too difficult to find the right path.

According to official data, as of January 2019, Zhizhi had more than 220 million users and 130 million answers. There are so many people on this big ship that it is a huge self-consumption to find the right route every turn.

Knowledgeable Self-Attempt

Zhizhi has made many commercial attempts.

In April 2016, knowing that Html5 was worth it, successfully triggered a topic, brushed the screen and sent messages to friends circle, but knowing that no such paid question and answer was the way, just regarded it as a brand marketing game.

A month later, the answer hatched by line was officially launched, directly reusing the valuable model. At this time, it was worth adding value entry into App in a hurry. It seems that we can see from this point that we are aware of post-perception in business.

In November of the same year, the company officially launched a series of commercialization attempts around knowledge realization.

According to official data, as of September 2019, we know that we have provided 28000 knowledge service products, 8000 + Salt Selection Columns and Live Lectures, and more than 20,000 Salt Selection E-books. Although a lot of works have been deposited, the earnings are not as good as expected. Now the main profit we know is advertising revenue.

Knowing that the video project was set up in 2017, after a year of testing, it ended because the data did not meet the standard. In December 2018, the online instant shadow focused on the short video market, which, like fast-hand and tremolo, wanted users to record daily life, but the market has long left no opportunities. With the male economy becoming a hot spot, in February 2019, Zhizhi launched CHAO, which is a guide community product for men to plant grass. Even if the stir-fried shoes, men grow grass, men wear and match and other markets are rising, CHAO is still quiet.

In March 2019, Zhizhi launched the membership service system Salt Selected Members to try out the membership system.

After publishing the financing information in August this year, I have announced the public recruitment of MCN institutions. This plan is even more surprising, which means knowing to embrace advertising actively, even letting knowing big V advertise. But in the past few years, knowing for the sake of community culture, blocked a large number of soft-text V accounts, and even triggered a round of user loss.

Know how to join the Alliance

Knowing that there is no choice but to continue financing, but financing is to receive ammunition, but also to choose queues. Knowing that founder Zhou Yuan naturally also understands this truth, in the next quick hand and Baidu investment, knows that will become Tencent, fast hand, and Baidu guns, aiming at byte beating.

As early as 2015, Tencent invested as a leading investor in round C financing, and followed round E all the way. Between it and byte beating, there was a micro-tremble war, and fast hand was the front enemy of tremble.

Baidu needs knowledge, because it needs knowledge to supplement its content. Search engine is still the channel for most people to get information, but in the mobile Internet market, each App is independent of each other, with its own precipitated content, and the content between products is not open. In order to have content to search, Baidu and byte bouncing need to supplement the content of the product.

In the unfinished year of 2019, Baidu has made four public investments in the content field, namely, Fruit Shell, Zhihu, Seven Cats Novels and Kaishu Storytelling. Any company that catches olive branch is choosing a queue, and knowingly has made its choice.

Knowing the Future

Next, I know there are many problems to be faced.

The neutrality of those who accept giant investments will be further questioned. When debates arise in the community against investors, it will be a test of its credibility to know how to deal with it as the investee. Secondly, Zhizhi has become an investors tool. It provides questions and answers for Sogou, content for Baidu, channels for fast-hand short videos and content derivatives. The attributes of Zhizhis tool have attracted the attention of investors, but at the same time, it further loses its ability to develop independently, and the road to commercialization is still unclear. Zhou Yuan wrote in his internal letter announcing the financing situation that the support of strategic shareholders is a recognition of the past and trust in the future. But in fact, these investors are concerned about how to surround and suppress their rival byte beats. No one cares about the future. Source: Responsible Editor of Interface News: Yang Zeyu_NF6036

The neutrality of those who accept giant investments will be further questioned. When debates arise in the community against investors, it will be a test of its credibility to know how to deal with it as the investee.

Secondly, Zhizhi has become an investors tool. It provides questions and answers for Sogou, content for Baidu, channels for fast-hand short videos and content derivatives. The attributes of Zhizhis tool have attracted the attention of investors, but at the same time, it further loses its ability to develop independently, and the road to commercialization is still unclear.

Zhou Yuan wrote in his internal letter announcing the financing situation that the support of strategic shareholders is a recognition of the past and trust in the future. But in fact, these investors are concerned about how to surround and suppress their rival byte beats. No one cares about the future.