Anti-corruption of real estate continues. Not long ago, Wanda Group and Fuxing Group just had a major anti-corruption case. Since this year, a number of housing enterprises, including COFCO, Poly Real Estate and Rongchuang, have launched a anti-corruption storm.
Group Fraud in Marketing Team
High-profile Anti-Corruption of American Home Estate
According to the announcement of the US real estate industry, the Audit Wind Control Center received a report and verified that:
The former deputy general manager of a regional company acting on behalf of one, the former project marketing manager Ouyang Mou, colluded with five subordinate real estate consultants Gao Mou and other people to manipulate the housing resources through sales control, and earned illegal profits of more than one million yuan by selling at extra prices.
According to Meis real estate, the above violations belong to a comprehensive case of collective fraud by marketing teams and profit-making by individuals using their powers. They seriously disturb the normal marketing order of the company, damage the companys image, are of bad nature and are suspected of committing crimes.
The decision of the United States to dismiss on behalf of a certain company and transfer it to the judicial organ; the decision of dismissal of Ouyang a certain earlier period has been made, and now it is transferred to the judicial organ; the five housing consultants are dismissed and listed on the blacklist; Hu Mou is dismissed and handled, with a negative economic incentive of 170,000 yuan.
At present, 6 persons of Dai Mou, Ouyang Mou, Hu Mou and 3 property consultants have been taken criminal compulsory measures by local public security organs. Among them, Dai Mou and Ouyang Mou, the main responsible persons, have been approved and arrested by judicial organs according to law.
Midea Property said that the Group Audit Wind Control Center once again reiterated that for touching the red line of corporate management, will be investigated to the end, will never tolerate, serious circumstances transferred to the judiciary.
The pressure of high-speed development is tremendous
Built-in ten red lines to fight corruption many times
In recent years, many employees who have touched the red line of company management or even violated the law have been dismissed from the property market in MeiMei, or supplemented by economic penalties.
In 2018 alone, the US Property Risk Control Center verified 9 cases of violation of laws and regulations, including 5 cases meeting the criminal filing standards and 4 cases of other serious violations of discipline. A total of 19 persons involved in the investigation and punishment of violations of discipline and illegal personnel were involved, and nearly 5 million yuan of illegal income was recovered.
In February and April this year, the United States has issued two anti-corruption announcements, dealing with Ouyang Mou, the former sales director of a project of a regional company suspected of collective fraud, 13 real estate consultants and Guo Mou, the former project director of a regional company suspected of bribery from suppliers.
It is understood that the United States has set up a ten red lines in the interior of the property market, the first impact is to use the position to seek unfair interests for individuals or others, in addition to embezzlement of corporate finance, and the existence of unfair economic exchanges with suppliers and other acts.
Over the past few years, the United States is one of the fastest-growing housing complex. Previously disclosed data showed that the sales of US home ownership contracts increased from 11.1 billion yuan in 2015 to 50.7 billion yuan in 2017, with a compound annual growth rate of 114%. In 2018, the amount of contract sales of US real estate companies landing in the capital market reached 79 billion yuan, up 56% from the same period last year.
However, after the rapid development, the U.S. real estate industry is also facing more regulatory pressure, including rising operating costs. According to the semi-annual report of 2019, its sales and marketing expenditure in the first half of the year was 1.045 billion yuan, an increase of 34% over the previous year, and its administrative expenditure was 1.031 billion yuan, an increase of 52% over the previous year.
At the beginning of this year, the US real estate industry set a sales target of 100 billion yuan in 2019, a year ahead of the previously announced 2020 Billion Plan.
According to the latest published data, the contract sales of American real estate industry in September 2019 were about 70.8 billion yuan, up 21.65% year-on-year, but it is still close to the annual target of 30 billion yuan.
Anti-corruption in housing enterprises is not uncommon. In the past era of rapid development of real estate industry, numerous wealth myths have emerged, naturally there are innumerable acts of corruption hidden. In recent years, the real estate industry has set off a climax of anti-corruption, many housing enterprises self-exposed household ugliness to emulate.
Since this year alone, there have been a number of large housing companies, including COFCO land acquisition, Poly, Wanda, Fosun and other giants, exposed the corruption of executives. The fund gentleman combs as follows:
In January 2019, Jane Yuping, President of Yajule Real Estate Hainan Region, and Cai Xiaopeng, Vice President of Guangzhou Region, were dismissed for serious violations of honesty and discipline.
In May 2019, Deng Min, the executive vice president of Longshi Green Group Chengdu Company, was dismissed on suspicion of economic crimes and was arrested by the judicial organs.
In June 2019, Rongchuang Shanghai and Wuxi Branches suffered from corruption, involving more than 100 million yuan of funds, which has been reported to the public security departments.
In August 2019, Wang Mou, former assistant president of Wanda Business Management Group and general manager of South China Operations Center, Mimou, former deputy general manager of Wuhan regional investment and operation, Fu Mou, former general manager of Huanggang Wanda Plaza, Zhang Mou, former deputy general manager of Xiaogan Wanda Plaza investment and operation, and four other people demanded bribes from merchants, suppliers and employees with a total amount of nearly 100 million yuan, which seriously violated the group system and was suspected of committing crimes. Wanda has terminated labor relations with the four above-mentioned persons and transferred them to justice.
In October 2019, a number of employees in the United States engaged in collective fraud to seek personal gains through power. At present, six people have been taken criminal compulsory measures by the public security organs. Prior to February and April, the United States twice issued anti-corruption announcements.
According to Yan Yuejin, director of research at the think tank center of Yiju Research Institute, there are three main types of real estate anti-corruption cases: one is to investigate and punish from the marketing outlet, especially when housing resources are scarce, often one room is hard to find, that is, there is the so-called need to buy a house and other phenomena; the other is to investigate and punish the procurement side, especially in the field of building materials, and some managers seek private interests, resulting in the quality of the project. Third, there will be various opportunities for corruption in land market control, especially in land acquisition.
There are not a few cases of corruption in the real estate industry, and the anti-corruption of real estate enterprises has become more and more clear in recent years, from the past to the internal persuasion, and even often through the police for criminal treatment. Why is the anti-corruption storm of Housing enterprises getting worse and worse?
Some analysts believe that under the background of stricter regulation and control, the real estate industry has entered the Silver Age from the golden age. The profit margin of real estate enterprises has been further compressed, and the industry competition has become increasingly refined. Therefore, internal corruption not only erodes the profits of housing enterprises, but also threatens the survival of housing enterprises. Anti-corruption is imperative. Not only that, but also the housing enterprises began to strengthen the internal control system. In recent years, Vanke, Hengda, Longhu and other housing enterprises have set up supervision departments, system anti-corruption has become a trend of the industry.
Source: Yang Bin_NF4368, Responsible Editor of China Foundation Newspaper