How the conversion rate of 5G subscribers exceeding 10 million remains to be seen

 How the conversion rate of 5G subscribers exceeding 10 million remains to be seen

More than 10 million subscribers make 5G reservations, and the reservation concessions are enjoyed continuously.

Up to now, China Mobile has more than 6.6 million subscribers, China Unicom has more than 2.29 million subscribers and China Telecom has more than 2.32 million subscribers.

Reporters login to the 5G reservation interface of the three major operators found that the three operators have different degrees of preferential treatment for 5G subscribers. Users of China Mobile, China Unicom and China Telecom can order 5g package for six months in a row, and users with network age of 3 years and above can enjoy 70% discount, and users with network age of 3 years and below and new users can enjoy 80% discount. In addition, China telecom users also have the exclusive right to purchase a large number of 5g selection numbers. China mobile users can enjoy free fresh experience, such as Ultra HD fast games, Ultra HD video, HD audio books, 24bit music of the highest quality, Ultra HD video RBT and other wonderful 5g services.

At present, the package discount activities launched by the three major operators can enable users to enjoy at least a minimum of 140 yuan/month 5G package discount fee within six months of the initial launch of 5G package. At the same time, 5G subscribers can also enjoy different degrees of discounts when they buy 5G mobile phones, up to 600 yuan, which speeds up the upgrading of users from 4G to 5G to a certain extent.

How about the conversion rate of 5G reservation remains to be seen

According to the booking situation of the three operators, China Mobile 5G subscribers still have the upper hand in number. On the one hand, they are based on the larger scale of mobile subscribers. On the other hand, China Mobile took the lead in launching 5G booking activities on September 20. On September 29 and September 30, China Telecom and China Unicom started 5G booking one after another.

Although the number of 5G reservations is still rising, compared with the total population of nearly 1.4 billion in China, the total number of 5G reservations of 10 million is less than 1% of the total population. At the same time, booking users only need to click the booking button on the page to participate in 5G booking, and there are no binding requirements such as payment of deposits. The participation threshold of 5G reservation activities is low. How many 5G subscribers can be converted into actual 5G subscribers is still a problem.

Reporters learned that some 5G subscribers did not buy 5G mobile phones, but in a wait-and-see state. The statistics from ICT also confirm this point. In August 2019, the domestic mobile phone market shipped 30.875 million units, of which 29.478 million were 4G phones, while only 219,000 were 5G phones.

At present, the price of 5G mobile phone is still on the high side. The starting price of iQO5G version of vivo is 3798 yuan, which is the lower price of 5G mobile phone. However, the price of 5G mobile phones will fall further. Chen Fengwei, deputy general manager of China Unicom Terminal and Channel Support Center, said that by the end of this year, the price of 5G mobile phones will reach 3000-3500 yuan, the price of 5G mobile phones will reach 2000-2500 yuan in the first quarter of next year, and it is likely that there will be 1000-5G mobile phones in the second half of next year.

5g booking may be full of expectation or a whim, but with the price of 5g mobile phone falling, 5g base station coverage improving and 5g application incubation, the 5g experience of users will continue to improve, and the 5g new era of Internet of all things is coming.

Source: Responsible Editor of Communication World Network: Sun Yunuo_NBJS9209