Sanyan Finance and Economics News Oct. 11, according to Blue Hole New Consumption Report, Taobao Platform began to clean up the false propaganda of electronic cigarette products on Oct. 8. Some electronic cigarette sellers said that many of their suspected illegal products had been removed from the shelves today.
Earlier, Taobao announced in a bulletin on September 20 that some electronic cigarette products had been falsely described or used cigarette brand information after feedback from relevant departments. According to the Advertising Law, Advertising shall not contain false or misleading content, nor deceive or mislead consumers and other relevant provisions. Taobao Platform will take a number of measures to rectify.
It is reported that the remediation measures have started from October 8, and some sellers have received notice of illegal offline.
The following is the full text of the notification:
Feedback from relevant departments shows that some electronic cigarette products are false, misleading or using brand information of cigarettes. According to the Advertising Law, Advertising shall not contain false or misleading content, nor deceive or mislead consumers and other relevant provisions. In order to protect consumersshopping experience and maintain good platform order, Taobao Platform will:
1. If there is information about the brand of cigarettes in the commodities, the commodities will be removed from the shelves according to the Regulations on Market Management and Disposal of Violations of Taobao Net without deduction of points.
2. If the commodity contains the description of clearing lung, quitting smoking, beneficial to health, harmless, harmless ingredients, no harm from second-hand smoke, and relieving smoking addiction, it will be dealt with in accordance with information-information is not in conformity with reality in Taobao Market Management and Rules for Disposal of Violations.
From October 8, 2019, the platform will deal with the products that still contain cigarette brands in the information with improper use of other peoples rights; and from September 28, 2019, it will control the commodities that violate the advertising law.
I hereby inform you that thank you for your support and attention to Taobao Platform.
In addition, Taobao also cites examples of illegal publicity to illustrate. Some examples of violations are as follows:
1. The description of commodity information contains cigarette brand words or the description of commodity objects contains cigarette brand names.
Violation of indiscriminate information dissemination
1. Quitting smoking, clearing lung and relieving smoking addiction and other efficacy descriptions
2. Description of harmful ingredients in non-smoke.