Strategic Upgrading of Tianmao Supermarket: Realizing 20 km Half-day Service in 100 Cities

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 Strategic Upgrading of Tianmao Supermarket: Realizing 20 km Half-day Service in 100 Cities


At present, Tianmao Supermarket claims that its business covers the whole country, reaching the same day and the next day in most cities, and has acquired more than 200 million high-frequency users.

According to tmall supermarket, in the six years since 2013, tmalls sales have increased 53 times. Li Yonghe pointed out that this is due to the continuous introduction of differentiated goods to meet the growing demand for segmentation and diversification of consumers while guaranteeing the abundance and price stability of commodities. It is reported that the frequency of high-frequency users of Tianmao Supermarket is twice as high as that of non-Tianmao Supermarket users in Taoxi.

In April this year, the original fresh business of Tianmao Supermarket was upgraded to up to 1 hour. Through large data to lock in high-density areas of consumer demand, Tianmao Supermarket began to establish a near-end compliance center with its online and offline joint ecological partners. Consumers within 5 kilometers of Tianmao Supermarkets near-end performance center can enjoy one hour home service of fresh commodities.

Source: Qiao JunJing, editor in charge of Netease Technology Report