Dyson Abandoned Electric Vehicles: Successful but unprofitable

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 Dyson Abandoned Electric Vehicles: Successful but unprofitable


On October 10, Fortune cited an e-mail from James Dyson, the founder of Dyson, to all employees saying that although we have done our best in developing [electric vehicles], we still havent found a way to commercialize them.

In fact, Dayson wrote in an e-mail that the company has developed a great car, but it cant make a profit from it. In addition, Dyson mentioned that the company had tried to find a buyer for the project, but failed.

According to the Financial Times, Daysons electric vehicle project was officially announced in 2017, when founder Dayson said it would be a completely different electric car, with the opportunity to become the best product of the company known for its high-end household appliances.

According to the Financial Times, Dyson has invested 2.5 billion in emerging technology to develop artificial intelligence, electric vehicles, robots and batteries, with an investment budget of 1 billion each for electric vehicles and batteries.

Daysons entry into the field of electric vehicles coincides with the fact that electric vehicles are in the tuyere stage. According to Fortune magazine, in addition to the announcement by the traditional big automobile manufacturers that they are entering the field of electric vehicles, pure electric vehicle brands such as Tesla and Weilai have joined in, and the investment in the whole industry will reach 300 billion pounds in the next 10 years.

And Dayson had high hopes for the electric vehicle business. Last October, Dayson announced the establishment of its first electric vehicle manufacturing plant in Singapore and plans to start construction of a two-storey production facility. It is expected to be completed by 2020, laying the foundation for its electric vehicle market in 2021.

In terms of talent allocation, Dayson also shows great ambition. According to Peng Mei News, Daysons head of global production and development is Ian Minards, former engineering director of Aston Martin and Andy Gawthorpe, former director of automotive commerce, who served as director of marketing strategy and planning for Jaguar Land Rover, while John Stamford, former engineering director, was the electricity supplier in the UKs engine division of Mercedes AMG F1. Subproduct Supervisor.

Earlier this year, according to the European Automobile News, Dyson also announced the appointment of Roland Krueger, former Infiniti global president, to take charge of its electric vehicle business.

(function () {(window. slotbydup = window. slotbydup | []). push ({id:6374560, container:ssp_6374560, size:300,250, display:inlay-fix, async: true});} (); but the enormous investment in car-making and the long-term future profit still scared founder Dayson. According to foreign media reports, even though the company has developed a very good electric car, but because it has no profit value, Dayson chose to abandon the project. According to the Financial Times, since Dyson announced the electric vehicle project, there have been some people in the automotive industry questioning whether the electric vehicle is a necessary investment for Dyson and whether it can bear business losses. As a result of the closure of the business sector, Dyson Electric Vehicle Manufacturing in Singapore will also be affected. Fortune magazine quoted Dayson as saying that the company tried to transfer some of its employees to other business units, but some of its employees might face unemployment risks. At the same time, Dayson announced that it would not stop developing batteries and motors, and that new technologies could be used in household appliances. Source: Xiao Qi_N6799, responsible editor of Pengwei News

But the enormous investment in car building and the imminence of future profits still frightened founder Dayson. According to foreign media reports, even though the company has developed a very good electric car, but because it has no profit value, Dayson chose to abandon the project. According to the Financial Times, since Dyson announced the electric vehicle project, there have been some people in the automotive industry questioning whether the electric vehicle is a necessary investment for Dyson and whether it can bear business losses.

As a result of the closure of the business sector, Dyson Electric Vehicle Manufacturing in Singapore will also be affected. Fortune magazine quoted Dayson as saying that the company tried to transfer some of its employees to other business units, but some of its employees might face unemployment risks.

At the same time, Dayson announced that it would not stop developing batteries and motors, and that new technologies could be used in household appliances.