The investigation by the Federal Attorney Generals Office in Northern California is still in its early stages, said the person familiar with the matter.
The Federal Trade Commission (FTC), the Food and Drug Administration (FDA) and the attorneys general of several states are investigating the companys marketing practices.
The FTC survey focused on whether Juul used social media Big V and other marketing tools to attract minors, while the FDA survey was broader, including marketing promotion and high nicotine content in Juuls filler box.
A spokesman for Juul did not immediately comment.
According to a recent federal survey, nearly 28% of high school students this year said they used e-cigarettes at least once in the past 30 days, up from 21% a year ago, despite a decline in teenagerssmoking, according to the Wall Street Journal.
In recent years, the use of electronic cigarettes by American teenagers has become popular. In order to attract young people, many electronic cigarette products provide fruit, chocolate, butter and other flavors.
Previously, Juul quickly became popular in the U.S. market. According to Nielsens 2018 survey data, Juuls sales grew by 800% in 2017, when it had more than two-thirds of the U.S. market share and was the largest company in the U.S. e-tobacco market.
In June, San Francisco, California, became the first American city to ban the sale of electronic cigarettes. Michigan announced on September 4 that it would ban the sale of fragrant electronic cigarettes in the state.
On August 7, the US Drug Administration said it had received 127 reports of epileptic seizures following the use of electronic cigarettes and was investigating whether electronic cigarettes were a direct cause.
The U.S. Department of Health and Human Services announced Sept. 11 that it will introduce regulations in the coming weeks to ban the sale of non-tobacco-flavored e-cigarette products in order to control the trend of teenagers smoking e-cigarettes. (Sino-Singapore longitude and latitude APP)